As a copywriter I get some interesting assignments. While admittedly it's mostly about the money, copywriting offers the occasional fringe benefit. I might take a supplement that actually helps me feel better. I'll read a book that inspires me to give up a bad habit or two.



But this time I was totally floored by what happened.

Lynn Brown, owner of DeLyn Enterprises, LLC approached me to write a few sales letters to help promote her new line of jewelry. What do I know about jewelry? I'm just an aging jock who has never worn more than a fake diamond stud during my rebellious years.

Sure, I've purchased jewelry for my wife or girl friends (not at the same time, you understand). Unless they were faking it, they even liked my gifts.

I got a couple samples from Lynn and gave them to women friends. As a single guy who is actively dating, I'm always interested in learning new ways to impress women without having to sell my car and mortgage my house. Beautiful is good any time. Expensive is for special occasions.

My friends started harassing me - in a good way. "Can you get me another for my mother?" "I need one that says Friendship I can give to my best friend." "Can I get that rose quartz piece with the Love inspiration to wear as a pendant?"

I figured I was on to something good. Really good. Guys, listen up: forget about the pearls and expensive fine jewelry. Women love this stuff. It's maybe the perfect way to say, "I hear, see and love you" without infringing on your golf or beer budget.

If you haven't figured it out yet, women simply adore feeling like you see and hear them. When you can decipher the clues and understand she wants to feel courageous, all you need to do is give her a floral heart pendant with Swarovski® crystals and the word Courage imprinted in silver. Instant gratitude.

But maybe you're a woman reading this article. I won't pretend to know what you're thinking since doing so has gotten me into a heap of trouble in the past. I will tell you, however, that the women I know have been going nuts over the TCharm™ jewelry. Why? I suspect it's because the jewelry looks expensive, costs peanuts, and includes the inspiration word of their choice. What they tell me is that they love how wearing the jewelry makes them feel.

I'd send you a piece myself, but I've got my hands full as it is. Lynn's got a full range of pieces you can put on your clothing, bags, or body. They all come with Swarovski® crystals, are made with sterling silver, and optionally come with semi-precious stones like rose quartz, jasper or fire agate. You can order your own or contact Lynn directly by going to her web site -www.TCharm.com Jewelry that makes a difference.