There are 3 phases to a product or service launch. They are:



* Pre-Launch phase

* Launch phase

* Post-Launch phase

It is not complicated, yet complex. And because of that, many people do not focus on the pre-launch and go straight to launch, thinking it will not hinder the success of the product. Nothing could be further from the truth. The pre-launch phase is the “yeast" in the recipe.

Some key element to watch:

Marketing statement “create a buzz not a fizz-

No matter what your needs are, we’ll meet and surpass them. In any event. To any market." read it in some professional newsletter. Bold statement but how they will do it was not explained. Even checked on the website. Butt i will explain you step by step. Start telling people about what is to come in the next 30 to 60 days. This gets them excited and ‘thirsty’ for your product, so that when you finally deliver, they drink, and drink hard. To do this, you need to have a ‘coming soon’ page or introduction page. And within 30 days as the buzz gets bigger, put a place for them to opt in on the page to be the first to know when it comes out. (I did it with some of my projects, and it worked.)

Buzz means business! Big Buzz means big bucks. But how does one go about creating that Buzz?

Buzz travels on the thrum of conversation; it’s what large numbers of people can’t stop talking about. More than anything else, word of mouth stokes buzz and keeps it alive. Like a faraway radio station, buzz can be faint and fuzzy and tricky to tune in. Ironically, that limitation only adds to its persuasive allure: the just-out-of-reach quality that characterizes buzz especially incipient buzz, which requires that you chase the story holds people in thrall. The key question for owners of growing companies is whether you can produce buzz by scheming and planning and plotting and contriving, or if you just have to wait to get lucky.

The first place to start creating your Buzz is through the massive power of the media. A simple press release picked up by a larger newspaper or TV show can inform a sizable audience second to none.

If your buzz is truly buzz, you can bet other media organizations will jump on your buzz. Have you ever watched EXTRA, ACCESS HOLLYWOOD, E!, or one of the other 15 or so industry gossip shows. Chances are if you’ve watched one, you’ll see the same stories covered over and over again. Why? These media organizations are quick to jump on the latest and greatest stories of the hour.

Get a programmer,marketer sit tight to create one of those dancing baby cha cha’s, have it animate product, service, and at the end, give your phone number, email, URL, etc. What? You didn’t know this was a Buzz publicity stunt?Sponsor something wild.

Get up on a billboard, and bring a radio station, and do the show from 80 feet up.A continual flow of Press Releases to your target universe aid in creating great, stronger ‘Buzz’. Also, if you can get an endorsement, by someone who is respected in the marketplace you are advertising, this will do wonders for giving your ‘Buzz’ a boost.Don’t confuse Buzz with Hype. Hype is bull. Buzz is truth and excitement about something folks want to believe in.Getting newspaper coverage or a mention of your new product or service can go a long way toward creating buzz. Target both the local and national press as well as your industry’s trade publications. Often, the coverage you get in a trade publication even if it’s just in the gossip column will create the greatest attention. After all, your competitors and investors read the trade publications.