The most important thing you need to consider when you own a website or online business is your list. By this, I mean you need a newsletter that your website visitors can subscribe to by entering their names and email addresses, after which your auto-responder will send out regular messages containing valuable information. The trick is how to get people to subscribe in the first place so that you can build and work with your list, develop and maintain relationships, and hopefully seal a good deal for your customers over and over again. Creating a good newsletter packed with valuable tidbits of information sometimes just isn't enough, especially when so many marketers are offering the same information. So what can you do right now to turn people into eager beavers, ready and willing to join your list? Read on?



The first thing you can do is put a price tag on the information you are offering. Prices give you an idea of what your product or service is worth. When you go to a store and see a pair of shoes worth $25 and a pair of shoes worth $125, you get the feeling right away that one is definitely of better quality than the other. You don't want to make up just any price and deceive your customers, just make sure you are letting your customers know what your information is worth and make it valuable to your audience. What's valuable to one person may not be what's valuable to another person, so make sure you know who your audience is, and tailor your price-tag and statement of value to that audience in your own unique way. When you make your newsletter stand out from the rest, then your website visitors will know that by signing up to your newsletter, they will get information that can't be found elsewhere. Read other people's newsletters and watch what they do. Pay attention to the things that grab your attention and the newsletters you pass right by without reading. Take what you like and use it, but change it up a little to make it your own unique creation.

You also want to be sure your visitors know the benefits to them of joining your list. If you emphasize what they will gain immediately upon joining, and let them know that you will follow up with regular updates, then they will be more compelled to join. Don't just promise them an ebook when they join that they can download immediately never to be seen again. Offer a multi-day e-course they won't want to miss, and inform them of how the information you provide will solve a problem or fulfill a need of theirs.

When you have achieved great success in some avenue of your business, it's time to share the results with your visitors and let them know how they, too, can achieve the same success. If you tell them you made so many dollars doing this with only a minimal investment, they will get curious and want to know more. Give them a compelling reason to join your list, but don't tell them everything! Instead, create an irresistible urge that can only be satisfied by subscribing to your list. Set a deadline so that they will join by a specific date or time, creating a sense of urgency, or create a juicy offer or special tip that's limited to the first ten subscribers. It's time to be a tease, but be sure not to mislead!

Finally, you can create several opt-in pages that speak only to a select group of people, such as the internet marketing newbie, or the home business owner who also has an offline career. When you find smaller niches, you can advertise in those niches and get targeted subscribers who fall into those categories. Most people just set up their newsletters without finding a specific audience, and this is where you can stand out from the rest and get subscribers to join who know you have something to offer that is tailored to their specific needs.