Everyone's seen those antiaging skin care products on the shelves, and most of us have tried them from time to time for wrinkle reduction and correction of those other pernicious signs that we're getting older. They've been called a surgeon in a jar. But do they work for wrinkle reduction or, for that matter, do they do anything for your skin at all? Should you start using antiaging skin care products?

Firstly you should understand one thing. The antiaging skin care industry is huge, worth many billions of dollars. That should alert you to something right from the start. There's big bucks to be made in anti aging and beauty products like face creams, skin rejuvenation products, topical skin products, facial applications, sensitive skin treatments, dry skin treatments, oily skin treatments, special skin therapies, aging skin ph balancing and so on, and on, and on.

Where there's big bucks to be made there's plenty of opportunities for companies to market products that don't do what they're supposed to do. The motivation is high to sell, regardless of the efficacy of the product. Because the rewards are huge.

The next thing to understand is that the FDA doesn't require the antiaging skin care companies to demonstrate that a product is effective before it is marketed. So a completely useless antiaging wrinkle cream for wrinkle reduction, for example, can be put on the market despite the fact that it really does nothing at all for wrinkle correction.

And all sorts of claims can be made about it regardless of whether these claims can be supported by any evidence.

But it gets worse. The FDA also does not require the anti-aging skin care companies to demonstrate that their skin care products are even safe for human use. And so there are many skin care and anti-aging products on the market that contain ingredients that at best don't do much at all and at worst are actually dangerous, and some are even suspected of causing or known to cause cancer. And this includes cosmetics.

For example, a recent test of big brand name lipsticks found lead in over 50% of them. Scary isn't it?

So the question of whether the anti aging skin care products work isn't the most important question. The first, and most important question is, are they safe? Does that "surgeon in a jar" actually create a health risk for the person using it?

However as a general rule many of those antiaging skin care products you see sitting on the shelves do very little. Even if they contain potentially useful ingredients they are often present in such small quantities that there isn't enough of the ingredient in there to do much. Because beneficial ingredients are expensive, so as little as possible goes in. Just enough to be able to list it on the label to help sell the product.

However despite this, there is some good news. Yes there are big brand name antiaging skin care products that contain nasty ingredients. And yes, you should be careful of starting using that "surgeon in a jar" on your skin. However that warning applies to many of the big brand name products. There are other, small, niche skin care companies making skin care products that are made up of naturally occurring ingredients that are proven safe, proven effective, and offer no risks to the person using the product.

One company in particular produces extremely high quality antiaging skin care products that are highly effective, safe enough to eat and are actually quite cost competitive to the big brand names. If you're looking for total facial rejuvenation you might be disappointed, but if you're looking for products that really do have an effect on wrinkle reduction, for example, then there are excellent products available.

However you won't, most likely, have heard of the company. It's small, has a limited advertising budget, and sells it's products direct to consumers to keep the price down. And it even offers a money back guarantee on the effectiveness of it's products. Try getting that from the big brand names. So if you're serious about finding a genuine anti-aging wrinkle cream there are solutions.

However this company is extremely hard to find because it doesn't even try to compete with the big brands, it can't. So it allows it's products to do the talking, and happy customers to keep coming back for more, and passing the word to their friends.