1. Price does not equal quality. The active ingredients in our products are exactly the same as the most expensive brands in the world, except that we're usually 6 months to a year ahead and use the correct proportions. There is generally only one international patentholder and manufacturer of the active ingredient.

2. The proportion of a key ingredient, usually by weight expressed as a percentage of the whole, is determinitive of whether it does what its supposed to. This does not that a little less may mean its a little less effective. It means that it will not do anything at all. On the opposite end of the spectrum adding more of an active ingredient than the substantiation test results demonstrate as most effective often reduces or eliminates the results. Unless it constitutes a manufacturer's trade secret we tell you the percentages of these important ingredients which always correspond to the maximum suggested effective and safe proportions borne out through testing and manufacturer's recommendations. If a product doesn't reveal the percentage of an expensive active it probably means less not more. Again this is true regardless of its pricetag. Conversely products proclaiming an excessive concentration is appealing to the "more must mean better" thought process. At best they offer no additional benefit. At worst they can be irrevocably harmful.

3. Many actives, particularly the various short peptides compete with each other to reach their dermal destination. Products that list multiple peptides is often a reflection of another tentacle of the "more must be better" mindset. Likewise it may block a consumers skincare goals. Picture a pack of hungry dogs racing towards a single small dish of food. None will have an effective meal. Its often best to apply the ingredients seperately, by a few hours or a few weeks, than to apply them all at once. This is our general approach in many of our products. There are certain peptides that do compliment each other and this has been revealed through substantial study. For example Matrixyl 3000 contains two peptides that have this symbiotic 1 + 1 = 3 relationship when they are combined at the correct 8% proportion in the final product.

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