However, it seems that there is more to it. A postcard, at times, hardly cuts the deal. Postcards are cheap to print and easy to send out, hardly the effort your customers are looking for. Adding that personal touch is what you need to earn your customers’ trust and confidence to bring in the sales.



Create an Appeal

So how do you transform this mass produced piece into a personal, marketing tool? Easy. Here are some strategies you can use to make get the same convenient, cheap, hassle-free advertising with a touch of warmth.

1.Remember, the goal of the postcard is to sell to people. The best way do this is make a connection – the most popular of which is pathos or appeal to emotion.

2.Personalize it. Scan your handwritten copy instead of typing your message. Typewritten messages are easily spotted as an advertisement. Your customer can neglect your postcard even before reading the message.

3.Also typewritten words look bland and impersonal. They have been stripped of any character and look unappealing. When you hand write your message, it becomes more reassuring and intimate in nature. It looks more like a message from a friend rather than a rehashed advertising copy.

4.Avoid clichés and overused lines. Your customers have been exposed to enough advertisements to read through hype.

5.Small Ideas Customers have already been bombarded by large ideas on recycling, latest breakthroughs, one-time offers and the like. Package your ideas or concepts into something that would readily communicate to their own interests and needs. They would rather hear about how your product can fit into their lives.

6.Use a conversational tone. When you start talking like a marketer, your customer will react to you as a marketer and would automatically shy away from reading your postcards. On the other hand, when you are candid and straight to the point, your customers will be more relaxed to listen to your marketing message.

7.Sell by not selling. Customers can be quick to throw out postcards that advertise. One way to indirectly market your product is to ask your customers’ help by asking for suggestions. Ask them about what they think of your business and your services. Direct them to your website where they can write their suggestions.

8.Rally their support. Postcards are a form of correspondence after all. Build up your customers’ loyalty. Create a mini-community and create bits and pieces of information that would solicit their interests in your company, products, services, ideas, and events. Rallying their support can be a good way to bring in business.

Postcard printing and mailing are both inexpensive and hassle free, but investing a little more thought into what goes into your postcard can make all the difference. Adding that personal touch brings warmth necessary to build and maintain relationships long term. Think of ways to add you personal touch and get that postcard printed.