The music blares. Loud, obnoxious. In his hand is a phone. Text messages come and go upon its bright screen. He pulls out a device with his calendar on it, checking his appointments. Finally he gets into his car hooking up his GPS to find out the restaurant he has to meet his next client at. Grumpily he wished he had something to tell him how weather was across town.



This is an example of our media-driven society we live in. Everyday we use these devices often ranging from three-hundred dollars and more in their price. Yet as life goes on, so does the demand for these items grow for both luxury and business productivity. When if though, this could all be reduced to one item? And so it has.

The iPhone.

Apple`s newest brainchild. Fully equipped with itunes, SMS features, camera for pictures and movies, and a Safari internet web browser. The phone itself is sleek and simply designed. With a grip to it that almost makes it a pleasure just to hold it, not to mention use it. It is true the touch screen is a fingerprint magnet, but its glass casing makes it an easy clean. The bright screen makes it visible clearly even underneath intense sunlight. A headphone jack allows you to listen to your music or movies as you would on your iPod, or you can use it for Bluetooth just as easily. The feature-rich phone has a calendar and a GPS system built into it, coupled with its weather forecasts makes it an optimum phone for traveling. Not to mention the extraordinarily long battery life.

With the intense duration of battery the iPhone packs, one could watch a two hour movie, play eight hours of music while only draining less then half off the battery. The phone itself outshines its counterpart the iPod in music performance. At 160-192Kbps MP3s can play around twenty-nine hours. A vast improvement from the iPod`s 14-20 hours.

Apple`s predictable artistic bent has not failed them. Along with these mountains of features they`ve somehow piled into the sleek industrial phone, is a versatile and fun way of interacting between them. The iPhone touchscreen makes using it a unique experience. Either vertically or rotating the phone horizontally (Where it will automatically reorient the screen to fit the new angle of how the phone is being held), you will be amazed at how easy it is to use. True to Apple motto, it is one of the simplest devices to grasp how to learn.

The most anticipated consumer electronic product in America has not failed. Coming in at the price of $600, it replaces well over $800 worth of devices it would take to add up the same features as the versatile iPhone. With beautiful industrial design, interface, unique accessibility, it offers an alternative to us media-frenzied people. It lets us stay on the go. With all of our gadgets coming with us in one simple, beautiful, package.

By: Gregory Elfrink

Edited By: Bruce A. Tucker