Consider for a moment the potential that is out there. A recent poll by the Neilsen Rating group demonstrated the power of using this platform. Out of 58 million people over 50% stated they were fine with advertising on their mobile devices. The consensus was unanimous. People were fine with the idea of having advertising displayed on their mobile devices if it lowered their bill every month.

What followed next is a worth jotting down. Half of the group that was contacted responded to the sales offer. This meant roughly, 28 million people, had responded positively to the message that was sent via their handheld device.

According to the study Asians and Blacks were the most receptive to the advertisements. They were the most likely to text the ad back and get more information. The youth market was also very receptive to advertising and were able to remember certain ads they had seen on their mobile devices.

These ads contained information on:

? Restaurants

? Movies

? Shoes and apparel

? Music and entertainment

? Coupons and special promotions

There is a wide open audience here that is waiting for something special to appear. This really is the wide open frontier much like the World Wide Web was a few years ago. In conjunction with other search engine technologies out there such as web video, and podcasting, mobile technology is proving to be a strong communicant to the business landscape.

Is It Good Enough For You?

If the public is this receptive to this type of advertising shouldn't you be doing it? The answer to that is absolutely! Imagine being able to shoot your message across the city and get it delivered to the right people. You must consider for a moment what I recently ran across in the world of direct mail.

I saw a campaign recently that used a postcard mailer and it received zero results. The company had shelled out an incredible $18,000 dollars into this venture and it tanked. These postcards most likely were read and quickly forgotten about. Upon viewing one of them I noticed that there was not a strong sales offer to go with it.

I have seen web site campaigns flop too for very similar reasons. There just wasn't enough triggers in it to make it profitable and get the right kind of results. There wasn't enough bite in the approach or maybe the headlines weren't strong enough or the sales copy was too flimsy. In either case this campaign could not create enough response from the intended target. This kind of thing happens when you do not know your market well enough or you just assume they are going to want what you are selling.

Mobile device marketing fares much better as you can see. Getting that much penetration is very realistic considering how many people are using it. This becomes a very easy way to gain access to this type of market. Remember too that in the early days of ecommerce the first ones who jumped onboard were the real winners. They were the ones who made quick money because they were the first ones out there doing it. This technology is proving to be just as successful.