The key people are committed to organizing brainstorming sessions and focus groups, and in conceiving and validating concepts. Press conferences, sometimes lasting several weeks, are also held during product launches. For the fruition of these efforts, the prospects have to be carefully identified as qualified. Otherwise, these efforts will be futile, and the team will have to begin again without being able to capitalize their exchanges and use them repeatedly.
Solution
The marketing team announces on their WEB site the online presentations (WEBinar), for which the visitors have to register in advance. The brainstorming sessions among colleagues, the focus groups, press conferences, and product launching are done long distance during webconferences. In addition, these events are completely recorded, both voice and images, and then copied by different means and placed on the WEB site, the local network, and on CD or DVD in order to be reused or replayed for new prospects, employees, and partners.
Results
The added advantage of WEBinars is that the participants are identified as qualified beforehand. It's only later on that they are considered as prospects for the sales team - this produces better "closing" performance from the team. The time devoted to events is significantly reduced. The response rate of the prospects is faster. The audio-visual archives integrated through the years represent priceless collateral material that can support sales. In addition, we have the power of multimedia to the performance of polymedia, on different kinds of supports, regardless of the time.
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Problems
In such a situation, a training method that is a continuing formation adapted to the ever-changing needs of the firms would be illusory; also, efforts to manage all the information within an organization as back-up data would be unrealistic. Often, consultation with employees is usually nonexistent, too. Hence, it can be safely concluded that the research result which says that clients' loyalty is directly proportional to employees' motivation is true.
Solution
Pedagogical methodology has profoundly evolved during the last ten years. Virtual classrooms have appeared, with long-distance training. Closer to us, "coaching" has become a common practice. Both these methodologies can make use of the web conferencing technology. By constantly recording the training sessions as well as the meetings, information can be made widely available to everybody. Usually, these concern better practices or strategic visions that can be shared. Also, thanks to the polls and votes during a web conference, the management gets to know the personnel's opinions which they can actively implicate.
Results
First of all, optimizing training to integrate new employees shortens the time needed for them to fully develop their capacities and to perform better. Profit targets are met faster as costs get reduced, as well. Moreover, the organization's efficiency in the developing of exchanges and the sharing of best practices improves, too. This has a considerable impact on profits. The higher the individual motivations pyramid, the more the people will feel the need to belong, to be appreciated, and to accomplish something. In short, the key is bidirectionality.
Michel Dionne has sinced written about articles on various topics from Video, The Internet and Criminal Defense Law. About Tele-efficiency.comTele-efficiency helps its clients to save time, improve their synergy and lower their travel expenses. Offers WEBconference services at a fixed rate, under the trademark Conferenceware, integrated with CRM applications and with Sk. Michel Dionne's top article generates over 8100 views. to your Favourites.