It's common knowledge that information products have high margins. Information in all forms (books, ebooks, CDs, DVDs, online videos, etc) commonly sells for multiples of 10, 50, 100 times the unit cost of manufacturing the product. It's no wonder there are so many information marketers. Those healthy margins tend to attract a crowd.



DVDs are an excellent choice for the delivery of an information product. And despite what many people seem to think, DVDs are not difficult to create, don't require investing in expensive software, and don't come with the requisite hassle of carrying inventory, manufacturing, and shipping. Those are just convenient excuses for marketers who won't put forth a little effort to discover the truth.

Expensive software is definitely not required and DVDs are surprisingly simple to create. As a matter of fact, you can create a DVD information product and not spend a dime. You can use several "freeware" programs which are software programs anyone can use for free. And the software I used to convert video files into DVD files even has an excellent support forum to answer your questions. The service provided is better than I've gotten with products I bought in the past.

Shipping & manufacturing are easily outsourced saving you much hassle. Kunaki offers a great service that will create and ship your DVDs as they receive orders. At $1.75 per DVD (including cover) plus a nominal $3 handling fee on each order, Kunaki's rates a very competitive. Kunaki also ships internationally to almost every country as well as to any US address. Expedited shipping is available for customers who want to get their product overnight. Simply use Kunaki's proprietary software to upload your product to their facility and you're ready to go. It's very quick and easy.

DVDs are attractive to information marketers for several reasons. First of all, there's the high perceived value of DVDs when compared to books or online videos. What's the price of a book? Anyone can go to a bookstore anywhere in the US and purchase a book for $20 or less. You're likely to be disappointed if you expect to sell your book for more than $20. By contrast, DVDs are routinely sold for $100 or more...and the cost of the manufacturing the DVD is $1.75 including the cover. That leaves a lot of room for huge profit margins. And there's no middleman to share the profits with since you're self-publishing your DVD.

The service I use also provides the option of putting a UPC code on the product. This may not seem like such a big deal but this makes it incredibly easy to sell your DVD on Amazon. Talk about instant credibility. While most information marketers are schlepping their DVDs on homemade websites, yours is available on Amazon so it must be better.

There's no requirement that your DVD be a video product either. Data DVDs containing software programs as well as many other types of data and information are both popular and profitable. And we haven't even gotten started yet. One article can do justice to all the fabulous reasons for creating your own DVD info product.