Frames are easier to eliminate than dynamic pages.A site that displays MLS real estate listings, for example, must create those pages on the fly from visitor input.Graphics can be fun, but Google gets nothing from graphics and multimedia, and a splash page is located at your most important address, the location at which Google expects to find a strongly optimized indication of what the site is about.Some sites can’t avoid these delivery structures, which pull page content from a database.Frames con fuse spiders, because each frame on a page behaves like a separate page in some ways.Try using HTML tables instead of frames.Google doesn’t penalize for dynamic generation, but the spider usually backs off from these portions of a site, for fear of generating huge numbers of pages.



In this case,the page is an information source for local members of a dance troupe and is not intended to attract a wider audience.Topical divisions are easier for Google to get a handle on, and clearer for your human visitors — plus they give you a chance to develop a robust network of navigational links. But occasionally, site-designing software can fool you into thinking that a graphic is text.The answer is, “Very focused." In creating the overall page structure of your site, the question isn’t so much how long your pages should be, but how focused.

Google loves text.Don’t waste the visitor’s time.Avoid creating wildgoose chases in which visitors chase links down dead ends.It understands text.Your site should be optimized according to overall concepts, and each page should have its own specially targeted keywords.The golden rule of optimization is this: do unto Google as your visitors would have you do unto them.The Google spider responds well to the same site qualities that visitors value.

Colors, tables, navigation menus, and links — these are all page design elements.Your content elements consist of the information on the page, all of which, ideally, is textual. Page design is a broader consideration, including the overall look-and-feel of the page on which your content sits. "Content authorship, certainly, but what is content design?

Optimize each page according to the following principles:

_ Focus. Don’t let any single page divert from its topic. Move extraneous information to another page.

_ Size. In the eye of Google’s spider, the length of a page doesn’t matter much. To a certain extent, the amount of content per page is a matter of design and anticipating the needs of your visitors. Don’t create wild mixtures of incompatible foods. Divide the meal into well-defined courses.Don’t overfeed.