If the title of this article applies to you, you must continue to read immediately!



Don't Confuse your Customers:

I don't know about you, but, before I was successful I used to be very timid. I used to kill the customers with kindness and pretty much end up confusing them. I felt that if I didn't give every detail of the product I would lose the sale. I couldn't have been more wrong. What I didn't know was that by explaining too much, I got my customers confused. Once they were confused, I lost their business forever.

It was scary, because, one moment I would have the customers ready to buy, and the next, ready to hang up their phones as quickly as they could.

Thank goodness we learn from our failures.

A mistake to never make again:

My mistake was being too timid and too scared to close the sale when I had the chance. I will now ALWAYS shape all my conversations towards the close.

What does this have to do with your online customers “getting it”?

Remember how I said the truth hurts. Here it comes. The truth is… if the customers don't “get it”, it's your fault. Your visitors have to know right off the bat what you're about. You do this, not by saying everything about yourself and your company on your website. You do this by giving a few teasers and a little bit of information. Then, you have them sign up for a free e-book and newsletter. Within weeks, these visitors will want to visit your site again and contact you.

Every potential client that comes to your webpage and doesn't leave their name and email is a failure on your part. You need to make sure that EVERY person who comes to your webpage knows EXACTLY what to do.

How do your web visitors know exactly what to do?

This is the easy part… You tell them.

Your visitors should have two choices when they come to your site.

1. Buy Now

2. Leave their name and email for a “free report or e-book” or “Free Newsletter”

These should be your two main focuses. Any other info on your site that doesn't relate directly to the above should be immediately removed.

Have at least 2 sections of your website or 2 separate websites.

Chances are the first time somebody comes to your website they are not going to buy anything. They will check it out, and then go on their merry way. You have to make sure there is a very visible sign up form on the page to leave their name and email. No matter what you do, you have to make sure they leave their information. If you feel like that will turn your customers off, too bad, most customers will appreciate the opportunity to know more about you. The customers who do not fill out the form are probably the same people who would not buy from you.

Your second website will talk about your products or services. You will direct your customers here once they know what your company is and once they are ready to buy. Of course, you will have a newsletter or freebie sign up on this page, but, it doesn't have to be as prevalent. The purpose of this website is for you to advertise in all your future emails with your prospects.

Think to yourself:

How many thousands of websites have you gone to that you have never returned? At that time, you probably had every intention of going back, but, reality is, you never did.

Don't get lost in the crowd.

Don't be like one of those thousands of sites you never returned to. Be the site that is going to capture everybody's email so you can continue to offer products and services to them in the future.

I hope there was something in this article that spoke to you.