Armani doesn't just design and manufacture clothing for men, women and children. Nowadays there are many Armani brands selling related accessories and other products. So, a man can go away for the weekend wearing Armani clothes (right down to his underwear!), sunglasses, jewellery, a watch and aftershave. His girlfriend too can wear clothes from the Armani ranges together with Armani cosmetics and she can even buy home wareproducts for the house. They can even buy Armani holdalls and bags for the trip. The company even has a range of boutique hotels for them to stay in!



An introduction to the Armani clothing brand ranges

The key to Armani's success is probably the fact that the clothes they design look good and are comfortable to wear. They offer clothing ranges to suit all tastes and styles -- from the formal to street and leisure wear, yet still make their clothes look exclusive and use the kind of high-quality materials expected from a major fashion house.

The company seems to have taken the approach that selling to the average man in the street is just as important to them as selling to the rich and famous. So, there are various brands here that are more than accessible to the average consumer.

For example, the Armani Jeans brand produces a range of jeans, denim items and related casual wear and accessories. Armani Exchange offers a range of designer styles for younger shoppers -- this brand was set up early in the 1990s to bring designer styles to the high street. And, many people still like to buy from the original Emporio Armani range -- the clothes here sacrifice none of the quality and style associated with the Armani brand but are easily found in both high street stores and online.

At the higher end of the Armani brands stands the Giorgio Armani range. The clothing ranges here are held to be the flagship brands for the company's retail market and, as such, may be a little more expensive than those brands mentioned above. One of the newer brands in the Armani portfolio is the Armani Collezioni. The ranges here offer more professional styles of clothing for work wear or for special occasions. The rich, famous and wealthy can still shop at Armani Prive. The clothes here are not sold ready made in shops but are made-to-wear. Unlike Armani jeans these clothes will rarely be seen on the high-street!

Conclusion

The ways in which the Armani brands and sub-brands have evolved over the years have made this fashion house's ranges some of the most popular with shoppers of all ages, tastes and budgets. It is just as common to see a man wearing Armani jeans at the weekend as it is to see a film star wearing an Armani dress at a film premiere. But, even though Armani clothes are widely available, they still retain the glamour, attention to detail, quality and style of a major designer.