1.) Buy in bulk ? You do it for your groceries in order to save a few pennies, so why not on your craft supplies? If you are buying pipe cleaners (for example) and you only need 10, it might cost you $2 ? because you are paying for nice packaging and the convenience of only purchasing 10. But, if you bought 100, in a dull cardboard box ? you might pay $4. The individual cost for the first 10 is $.20 each; the individual cost for the 100 is a measly $.04. All of a sudden you have dropped your cost by $.16 cents on each craft. That's smart business.
2.) Less frequent trips ? We live in an instant gratification world. If we need something right now, we go and get it. It's no different when you need a couple of things for a few crafts that are unfinished. We often take for granted that there is fuel in the vehicle and that we can travel across the city to the specialty craft store that carries our supplies. What we don't realize is that each time we pull the vehicle out of the garage, it costs us money. If you are going to go out for just a couple of supplies, why not take stock of all of your craft supplies and see if you are near empty on a few other ones? By doing it all at once, you are going to save a great deal of time and money ? reflected in your craft show business bottom line.
3.) Reduce and reuse ? Reduce the amount of waste you create with your craft show items and you are most certainly going to cut down on the costs of producing them. Similarly, try to reuse some of the tools or supplies that have previously gone unused. Be creative ? find ways to make a little go a lot further ? without sacrificing quality for your crafts.
4.) Plan ? If you take the first three steps and put them together, what do you have? That's right ? it is a craft show plan! By planning how, when and how much, you are going to give yourself a chance to make good decisions and reduce the cost of producing your crafts. Those without a plan are going buy less, spend more, travel more, and likely in the end waste more. That is not a way to run a successful business.
Each penny you can save when you are making your crafts is a penny that is back in your pocket. If you can reduce your costs by $1 for each craft, and you sell 100 crafts, that is $100 extra dollars in your jeans. All of a sudden, reducing costs seems well worth the work.
Art & Craft Show
1.) Set up a website ? Studies have shown that more people are becoming comfortable and actually prefer to do their business online. Essentially you could have a craft show that goes 24 hours a day, 7 days a week. Taking the time to set up a website that showcases your crafts and also provides people an avenue to purchase the crafts can be a huge seller for you in the long run.
2.) Have an e-mail list ? What is the next best thing to having a website? Why not set up an e-mail list top contact people that are interested in your crafts? These could be people that were at a craft show where your products were displayed, and they took a liking to them and wanted to be informed when new and different crafts would be available. You can even take it one step further and inform them of where you are going to be for your next craft show, what new products you have, and other interesting news. All you need to do is set up a sign up list in your booth at any craft show.
3.) Sales list ? You will all likely have it happen at one point or another ? someone sees something of yours on display at a craft show, and you are all out of that craft. What do you do? This person really wants your craft, and you don't have one. This is where a sales list comes in very handy. You can write down the names and addresses of people that want one of your crafts. Essentially, you have the beginnings of an ordering system on your hands. Soon, your order list becomes a funnel of after-craft show sales that you had never even thought of!
4.) A weekly sale ? Who needs a craft show to be set up for them, when they can set up a mini-craft show themselves? Many crafters will spend one weekend day a month in the comfort of their own garage ? displaying and selling the crafts they have put together. You don't have to pay for the craft show fee, because you are on your own property and the only thing you might have to splurge for is a pot of coffee and some fresh donuts for potential customers! This is a great time to work on your sales list and e-mail list too!
The craft show profits don't have to end when the craft show is done for another weekend. The enterprising crafter will always find a way to market and sell their craft as much as possible ? generating more income for their business!
Natalie Goyette has sinced written about articles on various topics from All Rights Reserved Copyright, Crafts and Crafts. Natalie Goyette shows you how to make your craft show business profitable in her best selling ebook: Craft Show Success Secrets. Visit her site: . Natalie Goyette's top article generates over 4400 views. to your Favourites.
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