Writing your own articles and publishing them can be free as opposed to paying for Pay Per Click Advertising and the more articles you write the more well known you will be and the more targeted site traffic you will get. Each article you have published is great advertising for your website as at the end of your article you will have printed an 'about the author' section (also called bylines), this advertises you and your website and builds free traffic to your site and trustworthiness for you if your articles are of good quality.



You've probably heard by now that article marketing can help you build links back to your site. Many people do not know it but a free marketing article can be much more commanding than a mini site and can also do a lot more to drive valuable targeted traffic to a targeted site. There's no question, the three most popular ways to drive targeted traffic to your website are pay per click advertising, SEO (Search Engine Optimization) and article marketing.

If you want to write articles just for the sake of getting a lot of low quality links back to your website, you are going to have to play the numbers game - lots of low quality articles sent through automated tools to the various article directories.

What I have seen is that some people write a lot of articles, in other words, they basically spam the article directories with low quality articles. By doing a correlation study between the revenue gained and the number of articles submitted in article marketing, keeping other factors constant as far as possible, it will be possible to gauge the quality of the author's writing.

While article marketing is a function of many factors that may not lend itself to an exact computation of benefits in monetary terms, we cannot run away from the fact that when it comes to effectiveness of any online business, we have to think in terms of dollars and cents.

But by themselves they don't put money in your bank - there are a number of factors that can turn your article marketing efforts into an opportunity to increase your income, not just the number of visitors to your site. Keep in mind that Article Marketing is not an ad, so you can not just start writing about how great your product or service is but rather supply helpful informative content for readers. You don't even really need to know much about the subject you are writing the article about since there are resources available that you can use to provide a basis that would have enough informatiom in it to get your article started.

There are a few small changes you can make that will make your links and articles more topically relevant than 90% of other articles, merely because other authors don't think to balance the search engine benefits of article promotion with its value as content, rather than favoring one or the other. Google's ability to deem a site as an "authority site" is what keeps the content on the web legitimate, and why sites that merely throw up a bunch of links to rubbish articles will never have the page rank that a site such as EzineArticles. Search engine spiders love anchored text links that are keyword-optimized, which is why websites that serve as a "content hub" rank higher than dedicated sites and why lesser sites choose add their links to this site for optimal positioning and a win-win situation.

It is impossible to guess which sites will pick your article up, but it can be very exciting to find that an article that you created has been published by a site with PR (Page Rank) 5, 6, 7 or maybe better. Research and construct a list of all the free article directories you can find so that you can simply submit your articles to the sites on your list when you've finished writing. Based on my experience both as an author and a creator of niche focused content sites, think very carefully before leaping on the bandwagon of the newest trend in article publishing.