Viral Marketing means to give away ebooks & e-articles



freely so that it spreads like a virus exponentially. In the

ebooks and e-articles, we give links to our site and a

short bio or resource box declaring who we are.

It is also known as the Pull Strategy of Marketing. The

Resource box at the bottom contains the link to our site.

Provided the article is good, the reader of that article

clicks on our site address and comes to our site. We have,

in other words, pulled him/her to our site via our article.

We also provide our email address. The reader can click and

contact us at any time.

The article proclaims that we know the subject and we will

be considered experts in our field if we write good

e-articles and e-books and distribute them. Some people find

it difficult to distribute them freely. After all creating

an e-article or an ebook is time consuming. So what is the

advantage in distributing them free? But if you want the

much needed exposure which is crucial to business success,

better give it away!

" Be an expert with your own booklet " is what the marketing

geniuses proclaim. If you write a booklet about the subject

you are dealing using technical terms, people will

definitely ask you about the terms and the subject in

general. Answer their questions and they will respect your

knowledge and expertise.

Write Articles

The mantra on the Net is 'Publish or Perish'. The Net is

defined as the Information Encyclopaedia. It is a repository

of free information & resources.

You can write on the subject which deals with your area of

expertise. The main ingredients of content creation are

Research, knowledge, skill and style.

Research

Read books on the subject. You can go to search engines &

type the subject that deals with your area of expertise. You

can subscribe to other ezines which deal with that subject.

And thus study more about the subject.

All information is available on the Net. All you have to do

is to go to the search engines and group lists and find out

information about your subject.

Knowledge

You have heard the proverb " Knowledge is Power". There are

many types of knowledge.Technical knowledge, marketing

knowledge, knowledge of language etc. We have to be accepted

by the target audience. For this we should convince our

customers that we are experts in our field. Be a specialist

first, then be an expert and then be an authority, a

self-development expert used to say. If you know more than

your competitors, definitely you have a competitve edge over

your competition. If you can establish that you are a

scholar in your field & is head and shoulders above your

competition in knowledge, they will come in droves. Why

should they go to somebody who is less knowledgeable?

So it is imperative to develop professional knowledge, to

study more and more about the subject we are dealing with,

even though it is time-consuming. Remember on the Net, there

are so many scholars in various fields, each claiming to be

experts in their field.On the Web, the competition is fierce

and is only a click away. So our chances of survival are

bright if only we are equipped with the latest knowledge in

our field. The customers are not fools and they will

evaluate us as well as our competition.

Skill

Writing skill does not come all of a sudden. Writing is

basically intuitively inspired and comes from within. But

this creative talent is in all of us. We have not tapped

this divine resource fully. If we give ourselves to

Meditation & lapse into silence, we can see that this talent

blossoms of its own. Age is not a factor for we see Goethe

wrote "The Faust" at the age of eighty and Chaucer wrote

"The Canterbury Tales" at sixty!

Start by writing whatever you feel about the subject you are

handling in your diary.Group these small bits of

information. When you assemble these tiny bits of info and

arrange them, you will be surprised to know that you have

written an article. Improve on what you have written. Let it

take some days and after some days of improvisation,you will

come to know it has become a great article.

It so happened to me. The first article I wrote was about

Astro Numerology & sent it to some friends. They hailed it

as a great article. This was a great boost to my morale. I

started an ezine, the Z Files and published my own articles

which was well received by the multitude. This furthur

boosted my confidence. I then submitted my articles to the

ezines which deal with Astrology. The publishers thanked me

and published my articles. My hits trebled. Now I have many

requests from publishers to use my articles in their Site or

Zine.

Style

Every man has a style of talking and a way of writing. We

have not written much & that is why we are not aware of our

hidden talents. If you start writing simple ideas in your

diary & then later expand these ideas, you will be stunned

to see that you are an excellent writer. Just imagine what

would have happened if Dante had not written the Divine

Comedy or Shakespeare had not written his dramatic poems!

Where would English Literature be without these gems ?

The pen is mightier than the sword. The ink of the scholar

is holier than the blood of the martyr! Write yourself to

glory! Write yourself to fame ! Writing can take you from

obscurity to omnipresence!

You can submit your articles to www.articlewisdom.com & also

to these Article Submission Centers

http://www.eastrovedica.com/html/articlesubmissioncenters.htm

You can get a lot of free marketing tips at

http://marketingwisdom.blogspot.com