1. Tantalizing Titles: Intrigue Your Prospective Readers



Much of the success of your article marketing campaign depends on the titles of your articles. Boring title? Click! That potential reader is gone.

One very effective way to get people to read your articles is to intrigue them and stir up their curiosity with the title. Ask a question: "What Is The One Secret Desire She'll Never Tell You?" Use teasers: "Learn The 5 Secrets Of Successful Article Marketing!" Combine this with the next principle for a 1-2 knockout punch of a title!

2. What's In It For Me? The Promise Of A Title

Always remember this acronym: WIIFM. It means, "What's In It For Me?" Whether surfers consciously realize it or not, that's what they ask themselves every time a web page loads. And they make a decision really quickly whether to stay on a page or click away.

Your reader was looking for something when they found your article. The first thing a surfer sees is the title. Why should the reader read your story? A title is essentially a promise of benefits the contents will deliver to the reader. It might be something as simple as the hope for a little laughter or as concrete as a plan to lose 5 pounds in 14 days.

Write your article titles to promise your readers the benefits they were searching for if you want your article marketing campaign to be successful.

3. Fulfill Your Title's Promise

Your article must fulfill the title's promise to your readers or they will feel cheated and will not click through to your site. Make sure that the content of your article follows through on the promise of benefits in the title but...

4. Leave Your Readers Wanting More

Some people write articles primarily for the links to their web site. Incoming links are a critical part of search engine optimization (SEO). But in narrowing their focus to think of article marketing as a link-building process, they only get half the benefits of article marketing.

Maximum article marketing success depends on hooking the reader with your title and getting them to read your article and click on your link in the author's resource at the end.

Since your goal in article marketing is not just to get links but to also get that click, the article will be half a failure without it. But what reason does the reader have to click through if you just provided everything they were searching for? You have to satisfy your readers while still leaving them needing more... and then give them a way to get more by just clicking on your link!

So there you have it, 4 practical tips for writing compelling articles to catapult your article marketing campaign to success. Now it's time to publish your articles far and wide so more readers will find them and click through to your site!

Copyright (c) 2009 Mike Adams