Author Marnie Pehrson said, ‘unfortunately, because many fear Google will "ban them" for duplicate content, they throw the baby out with the bath water. Article syndication is still a powerful marketing tool, and I believe it's here to stay…... An effective marketing campaign just needs to go back to the original reasons article marketing started’. Impressive words of an acclaimed author! Writing becomes an art when in the hands of a skilled word-master and is reduced to plain buffoonery replete with clichés. However, even today an original article rich in content is highly sought by any website. The reason is innovativeness of the content, embedded though with properly researched keywords. The costs are quite light by the standards of any business undertaking and thus the syndicated content can increase their website’s value. A condition has to be met though. Multiple pages should be inserted for the purpose of being ‘found’ and a variety of search phrases are used for this.



A rich resource is created whereby the webmasters envision portals brimming with theme-based content. The procedure of article syndication is highly systematic in which a number of publishers provide free content, which comes with a condition though. In this case, a webmaster is asked to include an author resource box where complete information about the author exists. This is the surefire way to achieve incoming directory links which assist a website to generate new leads and therefore, increased traffic. Nowadays, a number of webmasters struggle to find refreshing and an innovative content. Other business-savvy webmasters have realized fully the potential hidden within techniques like RSS. Article syndication paves the way towards tapping up of innumerable free content sources with very little efforts.

A reputed name in the article syndication process is GoArticles. More than 20,000 articles are available for syndication and it has recently added an impressive feature allowing site owners to add updated article headlines to the content pages. The number of articles that are added to GoArticles are around 100 and are refreshed every three hours. This brings the number of updates done to 8 in a day. Web masters who are constantly looking for updated content often include theme-based RSS feeds into their site. Java script is the preferred software used for this purpose which contains the article headlines on the GoArticle site. The webmasters find of particular use, Article Central’s new articles, where the site owners customize the tracker code to list article which have been specifically chosen from the repository’s article category list.

For both the publisher and the website owner, distribution opportunities paved by the GoArticles, help in an increased exposure of their articles. The webmasters thus have a fresh content which has been dynamically created by the service provided by the Feed2Js. All the webmaster are required to do is to display the RSS feed on a website to enter URL of the RSS source. This gives an increased control over these theme-based portals by introducing the including the specific targeted content. Thus, RSS is defined primarily for syndication and it stands for really simple syndication. This in turn, means that webmasters serving the RSS content don’t have to undergo the complexities of content sharing partnerships.