Dissecting that sentence:



?Targeted traffic is the specific audience you are trying to reach ? usually your customers.

?Unique content is content that no one else can provide.

?Relevant content is content that has meaning to the targeted traffic audience.

And if you have that relevant, unique content, your customers will be happy and keep returning.

But good content is more than just relevant and unique; it is rich in keywords. These are the Reeses Pieces that keep the spiders happy; if you have lots of keywords placed intelligently in your text, the search engine spiders (cataloging programs that look for and list websites) will rank your site higher than they would a similar site poorer in keywords.

The importance of this cannot be underestimated. Most customers reach a site for the first time by using a search engine. They feed the engine search terms, and the engine looks up and spits out the relevant websites ? that is, the ones that rank highest with those keyword search terms.

That's a hard task, but the harder one is this: if you don't capture your customer's attention within about ten seconds, they will click onto a different site. Yes, they will leave you. Web surfers are fickle creatures; if you don't believe it, pay attention to your own behavior when browsing the web.

But you can captivate them with excellent content, the sort that captures their attention and gets them focused on your site. Ideally, it should also sell to them whatever it is you have to sell, while also keeping them interested and informed. And the best way to have excellent content is to provide informational articles.

In today's electronic world, every website may be its own publisher, its own newsletter or magazine, its own advertising agent. Every website may be in the business of providing the information that has, until now, mostly been delivered by commercial magazines.

More than just providing information, articles can give you guru status. If your website's articles are well-written and provide intelligent advice, your customers will know that you are an expert in your field. Answering their main questions ensures that they will come back with followup questions. And you can even get interactive, with a FAQ where you can provide the answers to questions posed.

Some people are confident enough in their own writing ability to go ahead and write their own content articles. More often, though, webmasters either don't have the time or the skills to write articles to load online. This is where article brokers can come in handy.

An article broker sells private label rights to articles to webmasters. Say you run a website on how to care for anacondas. A good article broker can find you keyword-optimized articles written by a professional that will work perfectly on your website. And you put your own name on the article. Suddenly, you're the author of "Top Ten Reasons You Should Never Feed Alligators to Anacondas." It's keyword optimized, so that when web searchers type "anaconda" into a search engine, it returns your article near the top. And it's well-written and informative, so your viewers see you as an expert and are more likely to bookmark and return to your website than they would otherwise.

If you want to crank it up a notch, you can buy a whole ebook, not just an article. Ebooks offered for free on your website show your customers that you are not only an expert, you know enough to write a book on the subject. If you offer this informative ebook this is an impressive thing.

Better yet, included in the ebook is your URL, so that the reader can click and open your website right up, enabling them to access any new information on your site and not incidentally supporting your site by viewing advertising, purchasing things from affiliates, or purchasing items from you.

Ebooks can generally be purchased from the same article brokers you purchase articles from. They are simply documents created in MS Word and saved to PDF via Adobe Acrobat or OpenOffice (a freely downloadable program compatible with MS Word). You can write your own if you feel confident in your abilities, but most webmasters choose to purchase them from professionals.