Asking questions is essentially the way that we can help the people we coach to find their own solutions in their own way. Asking a question honours the other person's knowledge and experience whereas giving an instruction ignores them. A probing question is simply one that gets to the heart of the matter, and with this in mind we are better off asking 'open' rather than 'closed' questions.
An open question will start with How, When, Who, What and such like. and encourages the person responding to think carefully and to give a full reply.
A closed question, on the other hand, will tend to begin with Did you, Can you, Will you etc. and normally gets a sharp yes or no response.
Closed questions are less helpful in coaching conversations as they produce less flow or rhythm and can often mean that the coach struggles to formulate the next question.
Closed questions also appear when a manager is trying to use coaching as instruction in disguise and uses questions like "Don't you think you ought to....", and "Would it not be better if..."
A short experiment will illustrate the point. In your next conversation try to find out what the person you're talking to had for breakfast but use only closed questions. Some time later, see if you can find out what another person had for their breakfast using only open questions.
In the first instance you'll find yourself asking "Did you have cornflakes?", "Did you have toast?", "Did you have coffee?", "Did you have tea?" This is an exhausting way of finding information.
When you used open questions you probably realist that you could get to the heart of the matter simply by asking: "What did you have for breakfast?"
Using open questions we can start a coaching conversation with a very broad enquiry like "How're things?" and then go deeper and deeper as the conversation progresses, so that we end up with questions like "How often each day would you find yourself being snappy with customers?" or "How much time exactly would you need to complete the task?"
You might like to experiment with these example questions which are linked to the principles of Awareness, Responsibility and Trust I have examined in previous articles.
The conversation for Awareness:
What's happening? What stands out? What do you notice about...? How do you feel about...? What are the variables here? What are the advantages/disadvantages?
The conversation for Responsibility:
What do you want to do? What do you want to achieve? What is the best way of getting there? What changes would you like to make? Could this create any conflict? What are the alternatives?
The conversation for Trust:
If it was up to you, how would you accomplish this task? When have you had success in similar circumstances? What strengths can you bring to bear? What would it take to feel more comfortable?
Asking Too Many Questions
The right questions probably aren't the questions your using now. Do you and your prospects feel uncomfortable with the questions you're asking? When you ask a question and your prospect stutters and stammers around almost squirming in their chair you have a clear signal that you've asked a poor question. When you ask a good question the prospect will often comment, "that's a great question". The prospect will engage and actively think about the question before thoughtfully responding. They will not only answer the question, they'll tell you a little more.
You know you have a good question when the prospect is interested and engaged. If you want to repeat and reproduce this experience you need to understand why your question was a good question. A good question: demonstrates your understand the prospect and their wants, it triggers a reaction because it hits a nerve with something they really want and are frustrated about because they aren't sure how to get it, it helps them to envision a future they want, it helps them to clarify what's getting in their way, it helps them to explore how not having whatever it is they want is impacting their life, and it helps them to articulate the real value of what they want.
Obviously you can't do all that with one question. But one question can get the prospect to open up and really talk to you allowing you to engage them in a conversation that leads to a cascade of questions. Each question makes logical sense and follows with what the prospect has just told you.
Your competition is still asking stupid questions that cause the prospect to disengage so when you aren't your great questions separate you from your competition. The whole point of great questions is putting the prospect at ease and learning what you need to learn to better serve them and their needs. Sales coaching helps you to learn how to hold sales appointments that are really just great conversations that result in sales.
You must combine intent listening with the right questions. Failure to listen to a prospects response to your questions will result in a "no sale". It's disrespectful and it makes the prospect feel like they're being sold.
No one likes to be sold. In fact, people hate to be sold. But everyone loves to buy. And prospects buy with enthusiasm and conviction when what they want can be provided by someone they trust.
The easiest way to garner trust is to ask great questions and listen. In reality it just doesn't get any easier than this. Yet most sales people completely blow it because they think they have to use and follow a presentation that disrespects the prospect and their interests, and they talk way too much.
Both Matt Somers & Cheryl A. Clausen are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Matt Somers has sinced written about articles on various topics from Power of Coaching, Career Change and Depression Cure. Matt Somers is the UK's leading trainer of managers as coaches. His training programmes, books, articles and seminars have helped thousands of managers achieve outstanding results through their people. His popular mini-guide "Coaching for an Easier Life". Matt Somers's top article generates over 8100 views. to your Favourites.
Cheryl A. Clausen has sinced written about articles on various topics from Investing and Trading, SEO linking and Sales and Negotiation. About the author: Cheryl A. Clausen can help you get where you want to be. Effective get her free ecourse. Increase your sales today t. Cheryl A. Clausen's top article generates over 49500 views. to your Favourites.
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