(PORTLAND, Ore. - June 20, 2008) In a shift that is likely to have sweeping implications in the special finance automotive retail segment, Hyperdrive Technologies Inc., the nation's principal automotive e-business, special finance and BDC strategist, has launched CochePrestamos.com (translates as AutoLoans.com) the nation's first special finance website dedicated to capturing the ever-growing Hispanic market.

Eddie Coleman, Hyperdrive Technologies organizer and special finance and Internet authority, said he is convinced CochesPrestamos.com will be the top special finance Spanish market share holder in the U.S. by early 2009. He noted that the Hispanic market is immense, varied, prospering and ever-more significant both in terms of magnitude and purchasing influence.

"Hyperdrive Technologies Inc has been researching the Spanish market since 2002," Coleman said. "Our company has completed studies on five focus groups relating to the Spanish special finance market in the U.S. Once we discovered the key to reaching this market in a new way, we made the decision to launch the property."

Hyperdrive Technologies is in the process of beginning Spanish media campaigns in choice markets.

The company's aim in creating advertising and Web properties is to design programs that distinctively influence a vital area of the mind, which is the seat of emotion, planning and judgment. The key to influencing this area of the mind does vary somewhat from culture to culture. Determining these nuances and linking them to its existing design methods was the key to launching CochesPrestamos.com. Hyperdrive's research has created a process for inspiring this valuable market segment to work together with a brand on a long-term basis. As a result CochesPrestamos.com will comprise an advantage over its competition from the outset.

Hyperdrive's revisions on the American Hispanic auto market revealed a wealth of data supporting the market as a realistic segment, however, very little has data exists on the right way to approach the Hispanic market effectively. This left an enormous opening for Hyperdrive to control its existing resources and technologies, find the correct way to approach this market from a psychosomatic standpoint and to measure up a key allocate of the demographic.

Hyperdrive offers its thanks to its partners, Univision, and especially, Kirsten Pesti of CBS Radio, for their efforts on this project.

About Hyperdrive Technologies.

Eddie Coleman, the author of the automotive industry's two top-selling books entitled, "Mastering The Art Of Selling Cars Online" and "101 Internet Sales Objections," founded Hyperdrive Technologies Inc. in 1999. In 2005, the company created the Mastery Council, which serves as the training arm for its dealer members. At HyperDrive Technologies Inc. the business model is extremely dealer oriented and relatively simple. The company takes select dealerships and proceeds to orchestrate an e-sales and special finance platform that elevates the dealership to the No. 1 volume online and special finance dealership in their respective market area.