If you run a PC repair shop, you have probably already encountered some major challenges when it comes to selling services to small businesses. And you are probably wondering if there are ways you can maximize your marketing results without taking time away from running other components of your business.



The key to getting more repeat business for your PC repair shop with less effort is figuring out how to frame benefits to your clients in your marketing materials and related pre-sales efforts. Which benefits can you give your clients that will be different from the benefits offered by your local competitors?

In this article, you will learn about 4 tips that will help you stress the benefits of your PC repair shop solutions, so you can rise above the competition and get more repeat business.

1. It's All about Location. As an example, say XYZ PC Repair Shop and Consulting Services moved into a new location in a 27 story building full of successful small businesses that meet the qualifications for great repeat clients. Should they play up the proximity? Of course! If you are very near to your ideal prospects, customers and clients, you can basically own the neighborhood. Your unique benefit, the benefit that sets you apart from your competitors is that you are right there, in the heart of the action. You can get things done better, faster and cheaper than anyone else who is not right there. As a result, it's a lot easier to sell your services to potential clients. Location can be a major benefit for small business owners and could be the primary reason they choose your PC repair shop over all others.

2. Sell Your Unique Benefits. If you own a PC repair shop, think about focusing on long-term clients. Long-term clients will make or break your business. If you are located nearby your small business prospects, you can sell more long-term relationships with less effort by leading with a response time guarantee. When you are located in close proximity to your clients, you can afford to make bold promises and say you will be there within 60 minutes of a server down emergency during regular business hours. If you are really located close by to your clients' offices, you can add weight to your solutions and benefits by offering a discount to clients (basically a late-penalty to your firm) if you are even a minute late beyond the 60-minute promised emergency response time. If you have enough clients in your immediate area, there will be almost no travel time involved. Staff utilization rates will increase tremendously and you will avoid the hassle and expense of driving, traffic and parking.

3. Identify Local Businesses and Conduct Surveys. To identify local businesses and start a proactive marketing campaign, conduct a survey. Mail something out to every owner in your immediate area. You can include a bribe and give them a gift certificate for a dozen bagels, lunch-for-two at a nearby restaurant or some other incentive to return the survey. The survey should ask basic questions about your prospects' business such as how many PCs they have and how many employees. Also make sure to ask how these prospects currently get IT support and whether they are satisfied or dissatisfied with current solutions. This survey can help further qualify prospects in your area and provide extremely valuable market research, making related marketing campaigns much easier for your PC repair shop.

4. Get to Know Those that Know Everyone. You should get to know people that are involved in the daily lives of your prospects. Befriend the local plumber, electrician, pizza delivery person, package delivery truck driver and mail carrier. This will help you gradually network yourself into the area. Because these types of people are in and out of your prospects' offices all the time, they can often point you in the right direction and help make the job of getting more clients for your PC repair shop easier than if you just relied on cold-canvassing or stranger-marketing methods.