Autoresponders make our lives much simpler, and they are very powerful marketing tools, but if they are used in a way that they are not intended, they can quickly turn your life into a nightmare!



First, never add people to your autoresponder mailing list that should not be there. If they have requested information from you, they should automatically be added, and you should have a ‘double opt-in' method in place to make them confirm that they have requested the information. This serves to protect you and them.

Each autoresponder message should include a link that the recipient can click that will automatically remove them from the mailing list. Without this link, you will be breaking the spam laws, and you risk having your website, your ISP service, your email, and your autoresponders shut down!

There are laws against sending spam. There are even laws that you must adhere to when you send out email that was requested. No matter what type of email you are sending out, the chances are good that the anti-spam laws apply to you in some way.

In order to be in compliance with the anti-spam laws in various states in the US, each commercial email that you send must include your name or business name, your street address, city, state, zip code, and phone number. You must also include instructions that will allow the recipient to remove themselves from your mailing list. If you fail to do any of this, you are essentially breaking the law in various states – no matter what state or country you live in!

Protect yourself from spam complaints in any way that you can. Make sure that when a customer requests any type of information from you that an email is sent requesting confirmation before any other email is sent. If someone is placing an order from you, include a check box on the order form, asking for permission to send them periodic emails.

Never use your autoresponder to send unsolicited commercial email!

We all want to build a list of a million people, but you must do so responsibly, and it does take time. Don't get in a hurry and break all the rules and laws in an attempt to build a large list. This will only result in losing your list altogether!

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Copyright © Anne-Marie Ronsen

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