Pay Per Click marketing (PPC) can be very profitable, but if you don't know what you're doing, you can easily lose your shirt. There are people doing PPC out there that are literally making millions of dollars a year doing this. However, PPC can be very tricky, especially for those new to the game. If you don't closely monitor your campaigns, you'll see your budget get drained very quickly. This is where joining a service like PPC Coach really helps. PPC Coach is a monthly membership site that teaches you everything you want to know about PPC. From finding the best keywords to creating your landing pages and tracking your campaigns, PPC Coach will help you out.

For $50 a month, you'll gain access to the PPC Coach membership site. When you join, you'll start off learning the month 1 Method and each subsequent month you remain a member will give you access to a new PPC method. Each method is described and includes the affiliate merchant and specific offers to use. However, you should probably choose your own offers to prevent saturation.

As of now, there are almost 1500 members, and more than 50k posts in the PPC Coach forums. There are lots of informative posts being posted every day on the forum. PPC coach himself is always online answering questions, along with Coach v2.0. You'll also find lots of great posts from members like SteveL and Harry1970 who are regulars and are quite the PPC marketers themselves. I think the forums are probably the most valuable part of the PPC Coach membership.

Want to see if your landing page is good enough? Just ask and someone will offer their constructive critique. Cant figure out why youve been Google slapped? Well, youre not the only one and you can find helpful advice on how to avoid this dreaded occurrence.

On the PPC Coach main page, you'll have access to the videos. These videos are Camtasia screencasts created and narrated by PPC Coach himself. I really like the fact that Coach shows real life examples which he uses to explain the topic he's describing. Most of the videos range from 15-20 minutes long, and they cover everything from keyword research, to creating landing pages, to using the PPC-Coach tools, and more.

The tools are another reason why PPC Coach is so valuable. Landing Site Generator is a php script that allows you to create landing pages for your campaigns almost automatically. All you need to do is tweak a few variables in the script and your landing page is ready to go. This is a really good way to get started with the Month 1 method.

PPC Coach tracker is an invaluable tool for tracking all your campaigns. You'll need to install this script on your own site. Among other things, it allows you to figure out which keywords are converting for you so you can squeeze the most money out of your campaigns. There are other tools as well, but the last one I wanted to highlight is the Content Network Generator tool. This tool is great as it allows you to spit out keywords and adgroups and import them into Adwords super quickly. It really will save you a ton of time.

One thing I do not particularly like about PPC Coach is the actual site itself. Its actually quite barebones and could be organized much better. Theres a lot of great information on the site, especially in the forums, and I wish the main site itself would make this information easier to find. As an example, the Quick Start Guide is not particularly helpful. I dont understand why it dont include links to some of the great posts on the forum in it.

Another downside I see is that there is no trial period for the service. If you dont like what PPC-Coach offers, then theres no way to get your money back. Fortunately, I think the quality of the PPC Coach service is good enough that youll probably not have to worry about this.

PPC Coach is aimed more to those new to PPC. The month 1 methods are not really unique and I've seen them described in other places before. I'm sure other people who have been doing PPC for awhile will want to skip to the more advanced PPC methods. Still, the community and the tools are a compelling reason for even the expert PPC marketing to join.

PPC Coach is definitely well worth the membership. You'll learn all the basics of PPC, gain access to all the tools and the great PPC Coach community to help you out. That's really all you need to get started. So give PPC Coach a shot, and start making some money today.