by Keith Thompson



When Archduke Maximillian of Austria bestowed a diamond

ring on Mary of Burgundy in 1477, giving a diamond as a

symbol of love and commitment was birthed. Prior to this

only royalty wore diamonds, believing they symbolized

strength and courage. The root of the word diamond comes

from the Greek word "adamas", which means unconquerable".

Other folklore surrounding diamonds links them to Cupid,

whose arrows were said to be tipped with diamonds.

A diamond is an exceedingly rare item. Over 250 tons of

ore must be processed to come up with just one 1-carat

diamond of any quality. There are five nations in the world

which account for over 90% of the world's rough diamond

supply, and those are Australia, Botswana, Namibia, Russia

and South Africa. Several other countries produce smaller

but significant stones, like the Canadian Excellent Cut

diamonds from the Arctic circle.

Now that we agree that they are rare and quite valuable,

why still do we want to give them as gifts? Because they're

beautiful! And elegant, dazzling and all the other

adjectives she'll likely apply when she opens the gift

you've come up with. Diamond jewelry is like nothing else,

and if you're looking to make this a Christmas or Holiday

to remember, the gift of diamonds will make this an

unforgettable Holiday season!

So how do you go about purchasing that diamond bauble

she's always wanted? Here are some guidelines to follow

that will give you the best chance at success!

WHAT DOES SHE WEAR NOW?

Notice her style now. To have the best chance at finding a

diamond style that compliments her natural chosen style you

need to come armed with the knowledge of several things.

Some of those include does she like classic, contemporary,

or vintage styling? What metals does she wear. Is it

exclusively gold, platinum, silver? Does she like bold or

muted pieces, and the relative size of the jewelry in her

possession now.

WHAT SIZE DOES SHE WEAR?

You may have to be sort of James Bondish to get this

information in order to preserve the surprise, but getting

ahold of a ring just long enough to have it sized would be

the mission, should you choose to accept it! That said,

there is always the option or buying a loose diamond and

letting her shop for the setting. You're still a hero and

she gets exactly what she wants!

THE SHAPE & SETTING

Diamonds come in many shapes and settings. Would she like

a round diamond, a marquise cut or oval, a princess cut or

emerald, pear or heart; there are many choices available to

you to find just the diamond jewelry she wants. When

your're out shopping,linger by the jewelry counters long

enough to let her look but not long enough to arouse

suspicion. You may be rewarded with hints of preference

that will help you. Take into consideration the size and

shape of her hands. This will have a bearing on how the

ring looks on her. For instance large rings sometimes

overwhelm small hands. Try to think proportionately.

THE OCCASION

What is the occasion? Is it a Christmas or Holiday gift? A

birthday bauble? Anniversary? Engagement? Whatever the

occasion, know that she'll look upon this gift as something

special, a gift of love and endearment. Choose wisely!

SHOPPING FOR DIAMOND JEWELRY

Choosing where you buy a diamond has never been easier.

Besides the plethora of diamond retailers in your very

neighborhood, the internet has made diamond shopping

incredibly convenient. Most of the major jewelers have an

online presence, and often this will get you more stone for

the money, as they have little or no overhead online. Most

offer guarantees and return privileges, and buying online

is in my view very much safer than handing my credit card

to an eighteen year old with a spending problem. Also, as

you know if you're reading this, information is readily

available online, and suspect at times offline. A website

is not on commission or limited so mcuh by inventory as a

commissioned salesperson might be.

Do some discreet research, gather your data, go online and

find the rock of her dreams! Make this a Diamond Christmas!