A Guide to Business

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Becoming A Driving Instructor

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Driving instructor franchises are great ways of helping the individual instructor have their own business with the same support and advantages they would enjoy if they worked with the big driving schools. Plenty of people want to learn to drive and this has led to the rise of driving instructors who set up on their own. Everything seems fine but they soon begin to realise that trying to find more pupils and deal with car problems is a lot harder than they first thought. Most driving schools will replace their cars every six months or so but the individual trader just cannot afford to do this. Another thing that dogs the progress of single instructors are the hefty insurance payments required on both the vehicle and its learner occupant.



All of these problems can just fade away if an independent instructor joins one of the new driving instructor franchises. These franchises make the task of teaching people to drive so much easier than going it alone. Being part of a driving instructor franchise is just like having your own business but without a lot of the hassles and with a great deal of benefits. You can have all the advantages of the old fashioned schools, yet still be your own boss with one of these franchises. The main reason more people are setting up their own businesses is because they are tired of being at the beck and call of a boss who may not have their experience and attributes.

Joining a driving school franchise is your first step on the ladder to business and financial freedom, from now on you will be able to make your own decisions. With a franchise there is no set schedule, you can work at the times that suit you best providing you put in the hours needed to make the franchise a success. Even if you have never had any formal training as a driving instructor you can still join a driving school franchise. This is because many driving schools offer a full service package and you can be working straight away without the need for training first.

When you purchase a franchise you will have full control of your own business but with a level of support that most small business owners do not have. The school takes care of all the details leaving you to get on with the business of earning a good income. Why should you join a franchise? You should join a driving instructor's franchise because of the level of support this type of structure offers a small business owner. The driving instructor's franchise is run by an experienced management team who will provide you with an ongoing client list, updated on a regular basis. The other thing that you get with the franchise is a car with full insurance and dual controls. If you are an ADI or a PDI then joining a driving school franchise could mean a whole new way of life for you and your family.
Becoming A Driving Instructor
Why do you need to pay up front fees of around £2500-£3000? The answer is you don't. Take my advice, don't do it! Any reputable training company will let you pay as you go along. If the company you have entrusted your training to are demanding up front fees, ask yourself why.

If you Pay As You Go along and are not happy with your training or your personal circumstances change you have lost nothing. If you pay up front you could end up losing thousands of pounds. Don't be fooled by the glossy image of some National companies. They need your money up front to pay for their television coverage and large advertising campaigns. Someone has to pay for it, don't let it be you!

High-Pressure Selling Techniques

When you start to look at the possibility of becoming a driving instructor you need to be wary of the independent training colleges and other such organisations that use high-pressure selling techniques. When you telephone such organisations they usually try to book you into a group selling session as quickly as possible (i.e. within a day or two). At these meetings, an experienced sales presenter will work the group into an excited frenzy by exaggerating the career prospects, making the exams seem incredibly easy and making false claims about the industry. For example, some claim that there is a national shortage of driving instructors or they understate the number of active instructors on the register. They also claim that driving schools are ringing them everyday desperate for instructors or suggest that obtaining 40 hours work per week is no problem, etc.

Remember, if the training college/organisation is only offering a guaranteed position with an unnamed school or a superficial school they know you will not actually join, it is easy for them to exaggerate the earnings potential and career prospects. At the end of the meeting they would get you to book an assessment drive or joining class so that they can close the sale.

Some training companies (well known within the industry) are renowned for offering some kind of incentive to get you to pay on the day and sign an agreement on the spot. If you do not sign on the spot you will find that you are continually pestered on the phone or written to with special offers and further discounts. Some organisations have refined their sales techniques to such an extent that they can get you to part with your money or sign a buy-now-pay-later agreement within just a few days of your call.

Decide in Haste Repent at Leisure!

A decision of this importance should not be hurried and should be carefully considered over a number of weeks or indeed months after collecting all the facts together. Over the past 10 years there has been an explosion in the number of instructor training colleges and 'schools' offering 'guaranteed placements'. Ironically, despite this increase, the actual number of instructors on the DSA ADI register has only marginally grown over the last 12 years. This would indicate that these colleges and other such training organisations have had in the main little effect on our industry and must in truth achieve very poor results. Some are therefore clearly profiteering at both the industry's and the public's expense.
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