Founded in 1850 and centrally located in New York City, New York, American Express has offered a number of different services to individuals that choose to take advantage of these benefits since the year of inception for the company. Offering a wide variety of different products and services, customers are able to rely on American Express when it comes to their credit card, charge card and traveler's check services. Highly successful over a prominent period of time, the company was ranked to 14th most valuable brand in the entire world in the year 2006, as determined by BusinessWeek and Interbrand. The value was approximated at over nineteen billion dollars, American. With all the success the company has been able to enjoy, it is no surprise that they were able to offer their customers a highly successful and influential card for the new millennium.



In 1999, they launched their new credit card, the Blue American Express card, which was quickly found to be very popular with customers, but specifically with individuals that were younger and looking to establish a line of credit with an affluent credit card company. Specifically, they were interested in the benefits that they could garner in response to using the Blue American Express card while simultaneously being able to pay for personal and professional items with a card that is accepted in a number of different places and which is also a prominent name in the credit card world.

First and foremost, when it was first introduced, the Blue American Express card did not have any annual fee. This is different from most other American Express cards. Not only did this help individuals to be able to save less money when it came to investing in applying for and utilizing a credit card, but it also allowed an individual to establish credit in an effective and useful manner. A reward's program was also offered to the consumers, and because of this they were able to receive different incentives and promotions based on the amount that they used their card in order to make purchases or payments. This particular card was based on a similar and successful item on the market in Europe. On the front, there is a multi-functional chip that is located onboard and helps the individual to be more secure, among other things.

When an individual is looking to invest in a credit card, for the most part they are looking for a way to pay for items up front, but to actually be able to afford the cost of the item over a set period of time. In order to successfully and properly complete this process, individuals generally enjoy the ability to use a credit card as a form of upfront payment. Over time, the individual is able to reimburse the credit card company for the purchase, typically also allowing for some interest on the payment of the product based on time elapsed from the date of purchase or statement. However, there are a number of benefits to be had, should the individual choose a credit card such as the Blue American Express card, which is able to offer a number of different advantages to their customers.