Article marketing has long been an easy and extremely powerful way to promote blogs, websites, services and products. With some of the biggest article distribution sites on the internet, you can potentially syndicate your new article across several thousand of different websites increasing your exposure dramatically. Below you will read about just a few of the many great benefits you can recieve by submitting articles to content directories.



1. You can use articles to drastically increase the amount of links pointing toward your websites. The major search engines absolutely love quality one way links. To the search engines, links are a kind of measurement of how relevant and important your website is compared to others on the same topic. Each link pointing to your site is registered as a kind of "vote" and so the more that you get, the higher your rankings will be. Some articles have generated literally hundreds of thousands of free backlinks to websites just from article submissions alone which would be almost impossible to aquire manually through reciprocal link exchanges or paid link services.

2. Easily and quickly increase your websites traffic - which will usually directly increase sales and newsletter optins because the traffic is highly targeted. When you submit your articles to directories, they can be picked up and used by other website owners or sent out to be used in newsletters and ezines as feature articles which can result in a surge of traffic and sales for you. This creates more traffic for you and increases your exposure without having to rely on the search engines for visitors or paying for traffic.

3. You will become an expert and authority in your niche. By periodically publishing quality informative articles on a certain topic, you will be seen as the expert on that particular topic. When people consider you an authority of a subject matter, they are much more likely to purchase related products from you or purchase something from your website because you have already established a small amount of trust in them. It can also open the door to creating joint ventures with other website owners. It also creates name branding, as someone searching for information related to your articles might come across several of your articles and remember your name and website.

4. You can market your products or business to thousands of potential customers without face-to-face selling. You can use articles to pre-sell your readers without cold-calling to your services or products. When these visitors click-through to your website after reading your article, they are much more likely to purchase something from your website.

5. Get free targeted traffic for many years after submission. In most directories, your article will remain permanent so someone searching for your topic has a good chance of finding your articles even if it's been several years after the initial distribution. Some older articles are known to rank higher on the actual directories than newer ones because of their popularity and past exposure.