Perfume can be one of the most seductive parts of a woman's style. Picking the right perfume should be given as much time and care as picking out those perfect shoes or that wonderful dress. Perfume is an extremely sensual accessory that throughout the years has become an extremely potent tool in attracting members of the opposite sex.



Perfume companies have reinforced this perception with adverts that show the world's most beautiful women and the seductive effect that they have on men. There are hundreds of celebrity endorsed perfumes that are pitched to appeal to a different market. The image that the celebrities have has a real influence on the image that the perfume gives out.

Marketing directors for the perfume brands work hard to match their perfumes with a suitable celebrity so that the scent and the image match up. There have been some notable disasters such as the Jade Goody perfume but on the whole celebrity perfumes have become extremely popular. The hardest thing for these marketing managers is to find a celebrity that is both beautiful and sexy but also one that attracts both men and women. Women should want to be like her and men should want to be with her. Perfume marketing delivers the perfect image of femininity and works by enticing customers that want to achieve this ideal. Some of the best examples of celebrities that best endorse this are;

Kate Moss

The supermodel has been the face of a number of different types of perfume. She represents a type of beauty that is loved by both men and women. She manages to live a party loving life yet still look incredible. Despite criticisms from the press for her rock and roll lifestyle she still has an incredible following. People seem to appreciate her edgy reputation and in many ways it has contributed to her popularity. She has become a popular icon and is seen as a free spirit. It is this that makes her a great choice for perfume endorsement and there is no doubt that she will be lending her incredible look and beautiful body to more perfumes in the future.

Eva Mendes

This Latino beauty is set to put her stunning features to the latest Calvin Klein perfume. Spotted by talent scouts whilst browsing through items at a friend's garage sale she has subsequently made a huge impact in Hollywood. Starring in the films once upon a time in Mexico and 2 Fast 2 Furious she has set hearts fluttering across the globe.

She is admired by women who appreciate her incredible beauty and unlike many Hollywood stars she does not appear to possess the arrogant attitude that many of the stars do. As a result she is extremely appealing to women that want to be both sexy and seductive without appearing promiscuous. Calvin Klein were thrilled that she was to become the face of their perfume and drew attention to the sexy and provocative essence that she brings to the brand. She is an iconic beauty.

Catherine Zeta Jones

I would be amazed if you could find a single woman in the world who not like to be compared to Catherine Zeta Jones. This welsh beauty has captured the hearts of men and women alike and has a endorsed a number of perfumes and various cosmetic products. Now a mum she is a role model to mothers all over the world.