Choosing a good domain name is very important for your online business. Without the a good name, prospective visitors may have a hard time remembering what your domain is or misspell it. Each of these cases result in the loss of a visitor interested in what you have to offer for absolutely no good reason. The bright side is that if you follow a few simple tips you can be on your way to selecting a domain name that is easy to remember and bolsters your online presence.
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.Com is King
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The first rule you will want to remember is that .COM rules the web. Everyone thinks in terms of .com this and .com that. If you choose a .net or a .org you risk not being found. This concept becomes more and more important as your client base becomes less and less technically savvy. I personally know of people that thought .com is for web sites and .net is exclusively for email. In case you did not know, this is totally not the case! There are plenty of other users out there with the same lack of understanding. Cover yourself by having a .com. Take it a step further and buy a .net for only a few dollars extra. You want to do this in case your .com becomes very popular. You will not want to pay someone hundreds of dollars to get the .net they swooped in on after seeing you rise in popularity. You may also want to think about purchasing the .biz, .info, .tv, and other domain extensions to fully protect yourself. The main point is that you want to promote your .com upfront because that is the most likely extension to stick in peoples' heads.
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Misspelling Spells Failure
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Another aspect to be aware of is taking consideration of domain misspellings. HandsomeHair.com is an example where someone might type in handsomeHARE.com on accident. You do not want to lose this visitor due to this simple mistake. Register common misspellings to prevent this problem and to also keep profiteers from swooping in on your success.
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Do Dash or Not to Dash, That is the Keyword Question
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Some online businesses elect to purchase domains such as best-online-money-making-tips.com. In general, I do not like these that much if you are using it as your brand. I find them hard to type and hard to communicate orally. The logic behind picking a domain name like this is that search engines like Google will give you a ranking boost for having keywords in your domain name. Some people have reported seeing boosts while others report little to no effect. Instead, I recommend choosing a domain name that follows certain linguistic guidelines in order to get the most out of it.
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Burn the Word into their Head
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There are a few ways you increase the chance that a person will remember your domain name. Your two new best friends rhyme schemes and alliteration. The best brands in the world use these techniques. One of the most valuable brands today is CocaCola. Is it no surprise that both of the techniques are present in the name?
• Coca
• Cola
They do not rhyme exactly due to the letter L, but they are close enough to be catchy and easily remembered.
The next part is the repetitive use of constants (also known a consonance (alliteration). Here is a breakdown of the name:
(C)o(c)a(C)ola.
The next part is assonance. This is a form of alliteration using the repetition of vowels:
C(o)c[a] C(o)l[a]
Two things are going on here. You have two different vowels being repeated: the "o" and the "a". For whatever reason, human brains respond to this sort of repetition of sounds. This is one of those reasons why some names just sound "good" and others do not. Here are a few other names use these tactics well:
• Krispy Kreme
• Blackberry
• Palm Pilot
Some companies may not use these tactics when choosing their name. That is perfectly fine as different situations require different solutions. The last linguistic tactic you will want to be aware of is using words that are simply powerful, significant, and attention grabbing. Here are a few examples:
• Igor - A branding and naming company.
• Centurion - A software company that protects your PC from viruses.
• Magellan - Company that produces GPS units to help you navigate the world.
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Putting It All Together
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You have been primed with some good foundational information to help you choose your domain name (or even a company name). When you get down to choosing your name, you will want to brainstorm as many different names as you can. After you find some names you like, you will want to test them. The worst way you can test them is to simply ask people if they like them. That gives you no objective data. The better way to go about it is to make a numerous copies of your list and give it to different people. Have them choose the one they think is most memorable. Ask them which one they think represents your company best. After you have received this information, follow up with these people again in a couple of days and see which names they actually remember!
Best Domain Name Registration
Choosing a good and workable expired domain name could be very confusing and tricky; most of us tend to choose and pick one that will eventually turns out a dud and wastage of time and money. Picking a good domain from thousands upon thousands may pose you some problems, because you just can't buy one looking at its name and syntax. Before choosing any, you will need to follow a strict guideline and protocol considered to be the norm of the business.
Several types of expired domain names could be purchased through a vendor. There are some perceptible differences that exist in the nature of the nomenclature of the domain names. Even though, a shorter version is costly, there are some longer domain names that are excellent as well. Before choosing one, you will need to look the following aspects that usually make expired domain names priceless and premium.
Top level domains: Many of the premium expired domain names are usually top level and you just have to type their name on the address bar of the browser to navigate to the web site.
Top level expired domain name is easy to remember and recall: It is very crucial to pick up a top level domain name because people can easily recall the URL of the web site. Big league names like Yahoo, Google and MSN are easy to recall web URLs that are so premium and rare.
Proprietary nature: Most of the famous web URL's have one thing in common; each of them represent a particular business idea or concept. As you look at their name, you can easily create in instant opinion about what they sell and deal with. For example: Look at Amazon.com or Half.com.
Choosing a good expired domain name is as critical as creating a great looking web site. If possible, go for a top level domain and as far as possible, avoid a sub domain that resides within a main domain. Here is a classical example:
Let us say that you have a memento selling business and you wish to go online to sell your products. Now, if you wish to buy an expired domain name, which one of the following do you prefer?
a) http://www.freewebsite.com/yourname/memento,
b) http://www.your-online-memento-store.com,
c) http://www.YourOnlineMemento-CompanyName.com
d) http://www.BuyMemento.com
Without any doubt, it makes a perfect sense to buy the last domain name (http://www.BuyMemento.com). The reasons are very simple and straightforward: The simpler and brief you are, more visible and credible you will be! People flock to buy only simple and top level type of expired domain names. A simple top level expired domain name is more productive, result oriented and it offers better leverage to the owner. Such domains also offer and fetch you instant results and enhanced acceptance from site visitors. If you are intending to sell expired domain names to prospective buyers, your main goal should focus on buying those domains that are top level and effective in their nature.
Both Frank Spohr & are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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