Meaning 'the west' in Arabic the Algarve is a sunny, warm coastal region stretching along the far south of Portugal. In recent decades tourism has overtaken agriculture and fishing to become the main industry and sadly a lot of the Algarve's charm has been lost to bleak apartment blocks and endless villas. Nevertheless there are still certain parts of the Algarve where you can discover beautiful untouched beaches, wild countryside and the warmth of the local culture.
Most tourists are shuttled off to the central Algarve leaving the most beautiful and unspoiled areas in the east and the west for independent tourists. In the back country only miles from the tourist destinations many villages and towns remain untouched with little known rural walks in the spring flowers and shady woods.
Most notable in the eastern Algarve is the historic city of Tavira with it's multitude of churches and a central castle. This area is close to the Ria Formosa natural park offering miles of lagoons and barrier islands where flamingos and numerous aquatic birds live and bread. The beach at the ilha de Tavira can be reached in summer using a ferry from the centre of town or alternatively take the 20m minute walk out of town towards the island and hop on a boat that will take you across to the island. This stretch of sand is very popular with the Portuguese but continues for miles allowing for solitude even in the busy summer season.
In the west the city of Lagos is a popular destination and with good reason. The city has an important history as it is was from here that the Portuguese began their expeditions along the coast of Africa in the age of discovery. Lagos now has a completely pedestrianised centre within the old town that is surrounded by the castle walls. There are many shops, excellent restaurants serving fish and in the night Lagos is notorious for its bar scene. Don't miss the market on Saturday mornings where you can purchase regional specialities and freshly harvested fruit and vegetables before heading down to the fish market for the days catch. Walk along the cliffs out to the Ponta da Piedade (Mercy Point) with it's lighthouse or go swimming on the little known nudist beach at Praia do Carnavial.
The mountains of Monchique are easily reached by car from anywhere in the western Algarve. The Caldes de Monchique are therapeutic thermal baths and the area is ideal for a stroll in the wooded hills or down by the bubbleing stream. Drive out to the village of Marmallate or climb to the top of the mountain where you can take in views of the whole of the Algarve coastline and enjoy the refreshing cool mountain air. Many local shops offer locally produced hams and varieties of 'Medronho' (a brandy made from the Arbutus fruit that symbolises frienship) as well as hand made craft items. Restaurants either side of the main road offer up freshly grilled chicken, Piri Piri style.
After Lagos the Algarve coastline continues west towards Sages and the region once called "the end of the world" as little was known of what lay beyond the waves. Resort towns such as Praia da Luz with it's arced bay and black rock headland give way to the natural park of Costa Vincentina where many more secret beaches can be discovered especially along dirt tracks west of Vila do Bispo. Atlantic rollers meet a wild landscape of immense natural beauty. Popular with surfers the beaches at low tide have waves that collapse on themselves again and again and sitting on the beach on a sunny afternoon undisturbed by the modern world listening to the roar in the background while looking out into the abyss one can see how sailors were captivated to venture forth to discover what lay beyond.
Best Kept Computer Secrets
The most important ingredient in a successful direct mail campaign is repetition. If your audience sees your message enough times, they will begin to remember you and associate you with the business you're in. But there's another reason repetition is important: most direct mail pieces end up in the garbage before they're even looked at. So if you send your marketing message enough times, you will eventually get noticed by everybody.
Getting noticed is the hardest part. A strategy to actually get noticed is the most valuable thing you can harness in a direct mail campaign and this article will outline one of the best kept secrets; a secret you can use immediately in your own business. Keep in mind that just getting noticed is the primary objective behind direct mail.
You've undoubtedly noticed a wide variety of approaches, just by looking in your mail slot. Companies print information on the outside of the envelopes, trying to entice you to open it up and read the contents. Messages are printed in bright colors, trying to get your attention amidst a sea of competitive pieces. Some even use artificial stamps to make it look like the envelope was individually addressed by a real human being.
As it turns out, there is one size of envelope that gets opened far more than any other, and it's the greeting card envelope. Greeting cards are a different shape from the traditional #10 letter envelope and everybody loves getting cards in the mail. So, sending a greeting card that includes your marketing message is one of the best ways of getting your mailer opened.
Do the math with me. If you send something out to 1000 people but only 5% of the envelopes get opened, your actual audience is only 50 people. But if you send out 100 cards and 75% of them get opened, you're actually reaching 25 more people with one tenth the cost. Although specific statistics are difficult to get, greeting cards get opened far more than regular envelopes.
There is one category that gets opened even more than greeting cards and that's greeting cards send near someone's birthday. People are more likely to open a birthday cards than any other type of mailer. Admittedly, birthdays only come around once each year and repetition requires more than once annual mailers, but a birthday mailer has the greatest potential for getting opened by its recipients.
Birthdays are also a great time to recognize those people on your list who have given you business or referrals. In either case, a birthday card is a perfect place for a gift certificate or some other token of your appreciation. Everybody likes being remembered and receiving birthday cards in the mail. At the very least, your card will be opened and remembered.
The trick behind a campaign like this is determining their birthday. For some professions including medical, insurance and mortgage, birthdays are included in the application process so a birthday campaign is easy to start. For other professions, you'd have to begin a program to accumulate birthdays and that can add another step to an already cluttered schedule. But believe me; sending birthday cards to your clients is one of the best ways of to get your message out.
Both Martin Thompson & Patrick Schwerdtfeger are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Martin Thompson has sinced written about articles on various topics from Family Travel, Travel and Leisure and Family Travel. Martin Thompson is an experienced travel writer and web developer specialising in onlineand his. Martin Thompson's top article generates over 12100 views. to your Favourites.
Patrick Schwerdtfeger has sinced written about articles on various topics from . Tactical Execution with Patrick Schwerdtfeger is a strategic company focused on and program implementation across business markets. Visit the websi. Patrick Schwerdtfeger's top article . to your Favourites.
Cookies For Life Diet com EXPRESSLY DISCLAIMS ANY AND ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING WITHOUT LIMITATION WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE, WITH RESPECT TO THE SERVICE OR ANY MATERIALS AND PRODUCTS.