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Best Search Engine Placement

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Many people writing articles for submission to the article directories think that if they write a good 400-700 word article that this will be good enough to get traffic to their websites. This is true to a certain extent. But do you want to really maximize your articles potential and get it listed at the TOP of the search engines?

Now like building a website, You must take into account how to format your article so it gets the maximum benefit for you and your readers. The article directories have somewhat changed to. You were allowed to write a minimum of a 400 hundred word article to get your topic across to the readers you are targeting. That also has changed recently. Many directories will only accept articles of at least 700 words now, so be careful and make sure the article is that length so as to get it approved and published. Avoid having to redo your article to this format will save you more time in the long run.

Here are some key factors in determining the best possible results for your articles and maximizing your article marketing potential:

1. Article writing is like building a website. You want to properly place your target keywords in strategic areas of your article. Search engines software has become very complicated these days. You must be aware of the proper formatting of a great article.

2. Place your target keyword or keyword phrase in the title of your article. This will define what your article is about and then base the rest of it around that theme. But first you should do some research on Google to see what the number of searched were done based around that type of keyword or phrase that you want to target your readers. This can be a very effective strategy in your article writing and help boost your traffic and rankings.

3. You should also use your keyword phrase in the headline of your article. This will also help in getting the search engines to view your article. This alone can get alot of traffic from your target market. As search engines spider your article they will start from the top and to the left. Heres where you should use your keywords, but in a naturally, flowing sentence so it does not sound like a robot wrote it.

4. This is also a must, use the keywords you have carefully chosen within the FIRST paragraph of your article. This is a little tricky here. You need your keyword phrase to sound as natural to the reader as possible. For example: if you are targeting a keyword phrase like "Email Marketing". Do not use the phrase like "We have the best Email Marketing|Bulk Email Marketing software on the planet". It should sound like,"Here we have the best Email Marketing software around. We also carry a great Bulk Email Marketing software group that can serve all your email marketing needs". This sounds alot better than the first setence.

5. One of the most important techniques you must utilize for proper article writing. Placing properly distributed keywords evenly spaced throughout the article body. Googles optimum density is around 1.5% - 2.5%. Do not stuff your keywords into the article. This could get you banned!!! Thats a no-no. You can even bold and italize keywords, but do not do this to ALL keywords. Usually, one keyword bolded and italized will be enough. Search engine spiders will notice this and chances are your article will not get listed if all keywords were bolded and/or italized.

In conclusion: Write your articles as you would build a website. Properly positioned keywords and phrases will give you the best optimization and give you a very compeditive edge over other articles of the same category. This will result in higher search engine placement and will produce alot more traffic for your business. Be sure to write your article in a natually sounding form with the keywords placed in strategic areas within the article as to not alert the spiders. Make sure you describe the benefits of your article to your readers, you must talk "TO" the readers, not "AT" them. With all of these elements in place, you should now have the ultimate article to submit to the article directories. This will give you a greater approval rate and better placement in the search engines.

Best Search Engine Placement

Search engine optimization is the process of using natural search methods to take advantage of search engine algorithms. This process allows the web site in question to appear earlier on the results page when the search results page is returned to the person making the query. Those sites with an earlier appearance on the results pages are said to have a higher rank

Specialists in the process of revising web pages so that they will have a higher rank usually work in one of two ways. The first group is known as 'white hat' optimizers and the second group is, of course use 'black hat' methods. The labels put upon the two groups would make the clients think that white hats are always good methods, while black hats are somewhat shady and perhaps even illegal. Actually, this overstates the characteristics on both sides.

Both groups attempt to determine from anecdotal evidence what the secret algorithms of the major search engines are. Interestingly enough, the number one search engine, Google, uses a different premise than that of the next two most popular search engines--MSN and Yahoo. Google's PageRank processes assumes that the web pages in a certain grouping or subject which receives the most links to other pages on the same subject is the one recognized as the 'authority' on the subject. Yahoo and MSN are more inclined to look at how effectively and how often certain search terms, known as 'keywords' are being used in a particular site.

From that starting point in each search engine, the algorithms used vary. For example, one search engine may look at how early in the page the keywords are used. Google theoretically looks at the value of the incoming links to a web site. A web page which has good incoming links and few outgoing links will rank higher than one which has many incoming links and many outgoing links.

So, in practice, both the white hats and the black hats are after the same goal. The differences between the two come down to the approach that is taken and how effective it is in getting past the search engine spiders who 'crawl' the web pages. A white hat optimizer will attempt to write web page content that reads well for humans as well as spiders, but to utilize key words and page links effectively in order to increase the rankings. A black hat optimizer may be less concerned about the way the web page reads to humans, and instead try to circumvent the intention of the search engine in the first place. For example, until it was discovered and taken into account in the algorithms, link farms were used to sell links to web pages. Another favorite 'black hat' technique was to use white font messages which could be read by the search engines, but did not appear visible to humans Again, as soon as this technique was identified by those who write the algorithms it was blocked.

Search engines sometimes take the drastic step of removing pages which are determined to be using 'black hat' techniques from the search engine results pages.

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About Author

Both Wilfred Ball & John Tremblay are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Wilfred Ball has sinced written about articles on various topics from Article Writing, Fitness and Article Writing. Wilfred Ball is a writer, author, and owner of . Feel free to visit us and submit your articles. Open a new account for free. You can trade. Wilfred Ball's top article generates over 14800 views. to your Favourites.

John Tremblay has sinced written about articles on various topics from Article Writing, Hypnotherapy and Search Engine Marketing. We offer . Come discuss with one of our expert in. John Tremblay's top article generates over 1300 views. to your Favourites.

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