Why is it that people look so good and healthy with a little colour, yet tanning can be so harmful to your skin? Recent studies and the news report that there are more cases than ever of melanoma and we all know that extensive exposure to the sun will cause your skin to age more quickly.
There are solutions to the problem of harmful UV sunlight that allow you to have all of the aesthetic benefits of a rich tan without the harmful side effects. The answer is in the types of tanning products you use to care for your skin while in the sun and after.
Pre-Tanning Preparation
It is always good to keep your skin moisturized. Cold weather and dry air can dry it out as well as salt water and chlorine. Always protect your skin with moisturizers day and night. They are most effective if applied immediately following a shower because the skin is moist and freshly exfoliated from washing.
Before going out in the sun, even in the winter, it is important to protect skin with a moisturizer that has a SPF protection factor of 15 or more. This rating is how many times more protected skin is than if it had nothing on it. It is so important to protect the face because it is more susceptible to sunburn.
Tanning Beds
Tanning beds are only slightly less harmful to the skin that the actual sun. However, there are tanning bed lotions meant especially for tanning beds that give a deeper tone to the skin and protect it at the same time. Artificial tanning bed light bulbs are extremely strong, and that is why you can tan in just a few minutes per session. This also prepares the skin to deepen in colour each time you go to the beach.
Many salons have tanning booths where you stand or beds where you lie down and get all areas of the body tan at once. This is a good place to go if you are planning to go on vacation to a warm weather climate in the middle of winter. You can enjoy all of your holiday without having to worry about sunburn, because you can condition your skin to the sun before you leave home.
Lotions & Creams and other Tanning Products
It can be confusing knowing what type of lotion to use to best protect your skin and still give you great colour. There are spray on lotions, facial tanner products, a lotion with all kinds of numbers on them! Much of what you should use depends on your skin type.
If you are fair skinned then you need to choose a tanning product that protects the most. An SPF rating of at least 15, but 30 would be better. Those with darker, olive skin tones can use a lotion with an SPF of 8 and be adequately protected, provided they reapply the lotion frequently if there are going to be in the sun for long periods of time. There are also sunless tanning products that offer no protection from UV rays, but will change the skin colour without the sun.
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Best Self Tanning Products
Self tanning products are stiff competition for tanning salons right now. This is because they are less expensive and some of them work great. They used to have a reputation for leaving streaks and making the skin have an orange tint. Now many of them are made with moisturizers and they are for different skin tones. This can mean they aren't going to go to the tanning salon this year.
They would rather go to the tanning salon. As long as you continue to offer them excellent services they will always be coming back. They have also heard horror stories about self tanning products and so they are going to avoid them. They want a professional look and not one everyone can recognize as fake.
The days of just offering tanning beds and booths are in the past too if you want to keep customers happy. Many of them are looking for immediate results and you can now give it to them. There are tanning showers that spray a mist that will last for up to ten days. There are people that can apply an airbrush tan to customers that looks very natural.
This is great for those who are worried about skin cancer. Some people have very fair skin and they don't tan well at all. They may be worried about how pale they look and want to change that. No one wants to go to the pool or the beach and get comments about their white skin blinding others.
While you do need to make a profit, you need to balance the prices so that you don't cause customers to self tan. They need to find the value in what you offer so that they can fit it into their budget. They need to know that coming in to tan is a great way to pamper themselves too. It gives them time to relax and it can help improve their outlook for the rest of the day.
Many customers will have questions and you need to be able to answer them. All of the staff you hire needs to be educated in your tanning practices. They need to know what the customer can expect. If the staff doesn't appear to have a clue then you will lose customers. They can be just as clueless at home with self tanning products. They will value your tanning salon though if you can be there for them.
Selling products you offer is important too. Your staff needs to be able to recommend certain ones to customers based on what they want. They also need to take their skin tone and texture into consideration. If your staff doesn't seem to care or they don't have the right information you will lose customers. They will figure they can do just as well with self tanning products.
The more you know about the market around you the better prepared you can be. It isn't just other tanning salons that are your competition. It is also those various self tanning products on the market today. They are very tempting and some of them are getting very good reviews. Therefore you need to continue to work to get people into your tanning salon. Hopefully they will be so impressed by it they won't think to use anything else.
Both Tarsem Singh Briar & Betty P Davis are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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