Seeking the best among the best from all the products in the market is a right every consumer should exercise. When looking for the right camera, for example, it should be second nature to look for the camera that has all the features we want and need. And, apart from its features and specifications, we would naturally look for the camera whose form fits our lifestyle. One of the most important considerations that we also take into account as consumers is the price range. We have to be fully aware of the cost of the product so as not to jeopardize our finances. And one of the bases of our buying decision is the reviews that we hear about the item we are interested in, whether it has passed tests and came out as a test winner, whether it has garnered awards because of the way it was engineered somehow always holds sway to our choices.

In 2005, two brilliant Swedes decided to create a website that would cater to all of the above-mentioned consumer demands. Their brainchild became a one stop online shopping reference and review guide. It contains product lists, categories, expert reviews, product performance ratings, and awards. Peter Kolqvist and Fredrik Engdahl founded and developed the website since its conception. Now the product list is at a staggering 70,000 entries with 200 different categories. The site boasts of its volume of data on product reviews by experts, test results and ratings. These were gathered from around a thousand different websites and magazines. Products are also given awards like the Best in Test and the Highly Recommended awards. The ratings are based on a 100 percent scale. Test winners usually receive 100 points and others, corresponding points for their performance. These ratings are the average of the all the reviews that were gathered about a certain product. The expert reviews are a very good source of insight into the product especially for customers who are very meticulous. One can also check out the comprehensive review that's available for each product entered into the site. Expert reviews were made by people who have had first-hand experience with the products and who are experts in the corresponding fields. These are very informative and reliable. On the other hand, there is the user review, which is the opinion of ordinary consumers. These may not be very helpful directly but are also a good source of additional data about the product as they actually complement the experts' views and takes on things.

Once you open the website, you will find items featured under Most Popular Products and Most Recent Reviews. The entries under most Popular Products are usually test winners, those that have been given awards and are those with the highest number of searches. The site is very user friendly and is easily navigable. It gets an A plus for customer satisfaction.

In addition, the site also features high-resolution images of the products. This will help the consumer make a decision not only based on the specifications but also on the aesthetics of the product. Another important aspect is that the site actually offers a price list of the product from different merchandisers. This is made possible with Testseek's affiliation with PriceRunner. And the price lists have links that directly lead and connect the user to the merchandiser's website. This makes for a much easier shopping experience.