Writing articles is a free marketing strategy that webmasters can use to generate free website traffic. It is an effective website promotion strategy that works by submitting unique and informative articles to high traffic article directories as well as those with a high search engine page rank. These articles are available for free download for use on websites and ezines as long as the author's article resource bio remains intact. Article Marketing not only can bring free traffic to your website through direct visits from the article itself, they can help to raise your search engine results page rank by increasing relevant one-way links to your site.

The success of your resource information in article marketing hinges on the quality of the article itself. Not only does an article need to be well written and engaging, it must offer information that gives value to your target audience. The topic should relate to your website theme, otherwise your traffic will not be targeted and therefore of little value to you. The article content gives you the opportunity to establish your credentials as an expert in your field and to gain reader trust.

Your resource bio in article marketing is really your payment for submitting the article. You provide a free article that people can use and in return your business is marketed through the bio that remains intact. It is therefore very important to use your article resource box effectively.

The vital information your resource box should include is your name (and title if applicable), your website address with a valid URL (make sure it is a live link), your marketing sales pitch or unique selling proposition, and your call to action. It is not wise to give a number of different calls to action in a given resource box. Keep it simple. Your call to action might be to visit your website, download a free e-book, or link to an affiliate product.

Another important consideration in compiling your resource bio is to use anchor text in your URL that is related to one keyword or keyword phrase that you want to use for SEO (search engine optimization) purposes. For example, if you run a website which is focused on debt consolidation you can enhance search engine relevance for the term 'debt consolidation' by linking the term in your resource box to your website.

As with your article, your resource information should have clearly stated benefits for the reader. In other words they will be able to see a personal benefit in clicking on your link. It is also important to keep your article resource bio to a reasonable size. It shouldn't be too big. Chris Knight of Ezine Articles suggests that it should be no more than twenty percent of the total size of the article.

Your article resource bio is an important feature of article marketing. The purpose in article submission to high traffic article directories is to get free traffic to your website. Your resource box is the gateway from your article to your website. If you put it together well on the foundation of an informative and valuable article, your website and business will benefit substantially.