There's an old saying, ?People vote with their pocketbook.? I'd like to suggest they also vote with their apathy.
Current popularity choices are in a constant state of flux. There are times when site visitors seem to respond to flash technology while other times the simple site of flash will cause them to use their back button. They just don't have the enthusiasm they need to venture through yet another animated flash design.
Sometimes visitors enjoy a stripped down site that is easy to navigate with limited bells and whistles while other times it appears sites with surprises and a graphic intense format captures attention.
The problem is knowing which format is popular at any given time. Sometimes your site design should operate independent of what seems to be gaining the most immediate attention.
I had been told about a site that had information I was interested in. I went to the site was met with a broad range of bells and whistles. I had no idea which function did what, but it looked cool and the sounds were great. I left with a sense of appreciation for complex site design, but never returned because I couldn't easily find what I needed.
You can develop a site design that is both inviting and easy to navigate. Many web designers feel that you must sometimes sacrifice one for the other, but I've never found that to be true.
Web design is a simple mechanism that takes all your work and strains it into a comprehensive, yet condensed, representation of your greatest dreams and fondest hopes.
Sometimes the focus of the site can shift from what is most important in the overall understanding of your business idea to glamorous ways to present the site.
If you take a look you can find sites that seem to be more about looking good than they are about helping a visitor understand the business and products well enough to convert to consumer status.
Brick and mortar stores may give their showroom a facelift from time to time, but they also understand the decorations are not what makes the business. If the decorations are wonderful they may see more visitors, but they may only be interested in seeing what it looks like with little interest in what's being sold.
In web design the first things to attend to are comprehensive content and easy navigation. Any dressing up of the site can wait until you know what your site will say and how you will get from one location on the site to the next in the fewest clicks (generally no more than two).
Search engines don't give higher rankings for a pretty site, but they do pay attention to what you say and how you say it ? make that your priority and the rest will fall into place.
Best Web Search Engines
Besides search engines, web directories are commonly used tools to find the websites that contain the information or products and services you need or desire. Web directories sort websites based on category rather than keyword, making it easier to choose the site you need. While they contain hundreds of thousands of stored website links, web directories offer an efficient way to weed through the web and maintain your sanity.
There are so many duplicate sites on the web today and they are very difficult to tell apart. This is thanks to cloning, where a coder will go in and create a copy of a site for someone else for a large amount of money. This has made surfing the web even harder in recent years as some of these sites change the information to directly deceive users into believing that they are the first of their kind in operation. This has made it difficult to find truthful and accurate information on the web in so many arenas. Web directories look to change all that and hope to clean up the web by offering their services, most often supported only by advertising, available to the world.
The first way in which a web directory is different from your average search engine is the lack of keyword usage. This occurs because the web directory requires all sites who wish to be placed in the directory to choose a main category for their site. This helps level the playing field in terms of non-targeted searches. Instead of getting a bunch of sites that are of no help because the webmaster has embedded false keywords in the site, you get only the best-targeted results based on the category you choose. This level of efficiency may never be attained by search engines because of their reliance on keywords. Barring any major changes in technology, search engines will continue to pull non-targeted sites because of false keyword embedding.
Secondly, web directories allow for webmasters to choose a second category to more accurately describe the content of their site. This works to further weed out dishonesty among websites and their owners. It would be of no advantage for them to list their site in the directory under the wrong category as people would simply skip over the link and move on to the next. Under the second category, the web directory lists the site twice in the directory and that is the only duplication that will be found in a web directory.
Web directories also carefully choose which sites to include by crawling each site before agreeing to list it. This will keep clones from being established among the already listed sites. This creates a level of confidence in web directories as they are committed to only bring the best possible sites to their searchers and nothing less. While search engines are great tools, they cannot compete with web directories when it comes to accuracy.
There are many web directories to be found. Check with your ISP for personal recommendations on the best web directories there are to fit your needs.
Both Scott Lindsay & Charles Hopkins are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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