People who visit your website usually form an instant opinion about you and what your website offers. They can't help themselves. Their instant opinion is formed in their subconscious mind. You might wonder why this happens. It matters not a jot how clever the text is on your page. You can have paid an expensive professional to produce your copy for you. The visitor need not read a single word, and yet they will form their instant opinion.



You might also have invested in some really great pictures or images on your site. I'm affraid this will carry zero influence on your visitor's instant opinion. It also doesn't matter how great your offer is. You might be providing a superb bargain or proposition, but again this isn't going to influence the instant opinion. This is because the initial reaction to your website is instant, and occurs the moment the page appears in the browser of your visitor. You might wonder what it is that is so important that it has this effect on your web page visitors? You may have already worked out that the answer is colors. It is the color scheme used on your website which causes your page visitors to create that instant opinion.

The reason this happens is because we all react psychological and intuitively to colors. There isn't anything we can do about this. Colors has an affect on each of us. This is one of the reasons why companies can invest millions in getting the colors exactly right for their products and marketing promotions. They invest this money as they know how the psychology of color works. The right colors can be the critical factor in the success of big company products. What webmasters have to realize, and this can be very important, is that the same color psychology applies to our web pages.

By the psychological power you could encourage your website visitors to leave your page the instant they see it. No matter what your website is about, it may simply be unsuccessful due to the colors you're using. Forget the text, it might never be read! The good news, however, is that you can use colors to engender a really positive reaction. This isn't a new discovery. The psychological power of colors is well known in the offline marketing world. In fact, it's been with us for years and years. Whatever our role in life, colors convey emotions to our subconscious mind.

What we need to do in our website design is to ensure the color combination on our web pages convey a positive feelings. If you do this, then you will be conveying a trust, sense of belonging and warmth. Conversely, the feeling sent may be one of distrust, coolness and rejection. Here is a list of colors showing the types of feelings each will evoke:

RED

Sense of power, strength, leadership, excitement, danger, energy, love etc

ORANGE

Steadfastness, friendliness, playfulness, courage, cheerfulness, comfort, confidence etc

YELLOW

Curiosity, intelligence, joy, caution, amusement, organization, brightness etc

GREEN

Health, money, life, harmony, healing, nature, food etc

BLUE

Trustworthiness, love, tranquility, stability, acceptance, patience, peace etc

PURPLE

Dignity, nobility, royalty, independence, ambition, wisdom, luxury etc

BROWN

Comfort, reliability, tribal, earthiness, durability, primitive, nature etc

BLACK

Power, sophistication, wealth, formality, dramatic, style, elegance etc

WHITE

Cleanliness, fresh, purity, easy, goodness, simplicity, innocence etc

Finally, be aware that your website color scheme should reflect the product or offering you make. The reason is that your visitors' subconscious minds will look to reconcile the color with the message. If they are irreconcilable, you will find your visitors click away from your page very quickly. And you may never see them again. The important issue therefore is that it is essential the right color scheme is used on your website. If you can achieve this, you will produce better results from your website. In fact, by getting the right colors on your website you could be looking at the difference between making a profit or a loss.