After completing a “Who, What, Where, Why and How” exercise, there are a few more steps to preparing your website for success. Success here means a website that is leveraging your money and time while drawing your visitor closer and closer to acquisition and a long-term relationship with you. Yes, a website can be educational and built to drive sales through promotion and, above all, project the individuality of your company's unique selling proposition (the USP) and differential from your competition.
The plan to accomplish this is outlined in this quick summary of the five most important marketing tools for concisely communicating your know-how:
1. A clear written statement of who your clients are (basic demographics); their values and motivations (psychographics); what problems, issues, and challenges they are facing; their aspirations and goals; and where and how these clients can be located and connected with.
2. A crystal-clear marketing message that you can deliver verbally (audio logo) that tells (a) who your clients are and why they need you, (b) what actual results you can produce for them, and (c) what makes your services, approach, and results especially relevant to your clients' specific needs.
3. A one- or two-page "Executive Summary" that sums up all of the above and also includes a concise success story, a brief snapshot of your services, and a call to action to find out more. This multi-purpose document can serve as a handout at networking functions, a follow-up to an in-person meeting, or even as the homepage of your website.
4. A complete set of marketing materials, usually on a website. This is certainly more work than the first three, but is an absolute must if you are to effectively communicate that you know your stuff. Information should include, but not be limited to, pages on who you work with, how you work, your services, case studies, background on you and your company, free information (articles, eZine), and how you start working with clients.
5. A "Core Issue Article" that makes a solid case for the need for your services. This article is not a sales pitch but an information piece that demonstrates that you know your stuff and that you are competent to help your clients. One of the best formats is "The Ten Biggest Mistakes..." that makes your readers aware of what they may be doing wrong and what they need to do right.
I promise that if you invest the time to develop these five marketing tools at the highest level you possibly can, the fact that you know your stuff will never be in question and everyone who steps into your website or hears you speak about what you do will be drawn to you as if to a magnet.
Beyond The Sea Song
In fact, whether you have been burned by penny stocks in the past, or have never even invested, the following theories are designed to give you an instant and significant advantage over all those inexperienced and uninformed traders. After all, to make money in stocks someone usually has to be losing money. Which side of the fence do you want to fall on?
Glass Jaw
Lots of people have made lots of money from trading penny stocks. Lots of people have lost plenty, as well. What is the difference between a successful micro-cap trader, and one who continually takes it on the chin?
Uses professional stock picks and research. Does their own due diligence. Observes patience. Takes lessons from past trades and stock activity. Takes lessons from other traders. Decides between 10 stocks at a time.
Uses tips at work, rumors, and so-called 'inside scoops' to pick stocks. Doesn't investigate financials and corporate position. Falls victim to negative emotions like greed, anger, and desperation. Makes the same mistakes more than once. Looks at one stock alone on its own situation.
So Let's Learn
The fact that you have taken the time to review this feature demonstrates that you have the characteristics of a successful trader, specifically the willingness to learn from experts and the experiences of other traders.
So let's learn. As mentioned above, you should always examine groups of stocks together when looking for a new issue to invest in. For example, make a chart and write down the revenues of each. In the next column list the earnings. Follow this by each of the subsequent criteria you think are important. With all of the data on one table and available at a glance, you can easily get a clear picture of which are the one or two strongest companies from your pool of potential investments.
However, understand that stock prices do not necessarily act in concert with the underlying fundamentals of a company. For example, there is nothing saying that the stock of the worst company on your list won't out perform the top ranked one.
For that reason you should also include factors such as trading volatility, your opinion of a potential break-through due to some new product, potential positive press releases, etc... This method is not intended to reveal the best stock, but instead to give you additional clarity about which are the best few and worst few according to your own weighting of the various factors you have chosen.
Available Advantages
Get a discount broker. Monitor your portfolio online, do your research online (and offline), and place your trades online. Embrace the technology, because it provides superior advantages all across the board. You can screen stocks, put those into comparative charts, instantly access the corporate press releases, check the latest industry news, and then place your trade... all for about $20.
Then you can monitor your trade order fulfillment, verify that the money and shares traded hands, track the progress of the stocks, get instant alerts for press releases... It is truly endless and complete, and each step that you take full advantage of leaves other traders one step behind you.
Keep small amounts of money in each stock, and only 'risk' money for penny stocks. While these low-priced, volatile investments can produce some truly incredible gains, they usually bounce among all sorts of price ranges.
On a related note, if you get 'freaked out' or worried about a stock you hold, you should consider selling your position. Try to invest in solid penny stock companies that have a low share price because they are small or undiscovered, not because they are having business troubles.
Be sure to read our related articles Falling in Hate, Fools Rush In, and Trading Myths, and our tools section on Choosing a Broker.
Beyond... And After That
Some of the most successful traders have a few things in common. Firstly, they have made some major trading mistakes in their day. However, they learned more from these mistakes than they ever did from any of their great trades. Don't squander your failures by trying to put them behind you.
Secondly, keep a journal with dates, specific trade amounts and prices, and even the stocks you were thinking of investing in but didn't. You can use this for a hundred different purposes as you become a more advanced trader, such as seeing opportunities you missed, or learning that your strategies are valid, or just to monitor your improvement as you become more experienced from month to month.
Both Jerry Hart & Peter Leeds are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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