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The StopBadware.org coalition, funded by Google, has listed the Kazaa file-sharing application at the top of a list of noxious software programs that present a threat to business and consumer users.



The coalition, which counts Sun Microsystems and Lenovo among its sponsors, will recommend in its inaugural Badware Report that users stay away from Kazaa and three other programs that can be combined with Trojans and bots for use in data theft attacks.

"[Kazaa] does not completely remove all components during the uninstall process, interferes with computer use, and makes undisclosed modifications to other software," the group said in the report, which is scheduled for release on March 22.

In addition to Kazaa, StopBadware.org said computer users should stay away SpyAxe, a rogue anti-spyware program; MediaPipe, a download manager that offers access to media content; and Waterfalls 3, a screensaver utility.

In Kazaa's case, the report said the P2P agent comes bundled with several annoying and potentially dangerous adware and spyware programs, including TopSearch, AltNet Peer Points manager, BullGuard P2P, Cydoor, The Best Offers, InstaFinder and RX Toolbar.

Spyware can do everything from steal your identity to perform corporate espionage. Spyware is installed on your computer, often without your knowledge, to gather information on you.

So, in an effort to get a handle on the growing problem, NYU and Princeton recently gathered experts in law, technology and policy to discuss the state of spyware and what can be done about it.

"What purposes does the Internet serve in people's lives, and in what ways does this threaten them so that we should come down as a society and say, 'This violates what we think is important about the Internet and how we act online?' " Helen Nissenbaum of NYU said. "Hopefully, that will inspire all of these different people to go out and develop solutions in their particular areas."

One of the reasons spyware is so difficult to crack down on is there's still no real agreed upon definition of what it even is. It's like that old argument with pornography -- you just kind of know it when you see it.

"A consumer knows when they have it," Ari Schwartz of the Center for Democracy in Technology said. "Spam is the same way. If you have something on your computer that's doing things that you don't want it to do, it's spyware. It's really a major concern because it's changing the way people use the Internet. Pew did a study showing that about 52 percent of consumers have changed what they do because of spyware."

So while prosecutors and software developers continue to work on ways to protect you, there are several ways you should also be protecting yourself.

"You need to be careful about which Web sites you go to. It's better if you stick with reputable sites," Ed Felten of Princeton University said. "It's good to have an anti-spyware tool, but watch out because some of them are fraudulent. Some of the so-called anti-spyware tools actually have spyware in them, so you want to go to a reputable organization and get advice about exactly which anti-spyware tools to use."

You're also asked to be more vocal. Complain if you can.

"People should say if they see advertising they don't like, start to blame those companies, because right now they only see the benefit of advertising that way and not the harm," Schwartz said.

The good news on the horizon is that many analysts believe improvements in the next Windows operating system, Vista, due out next year, could reduce spyware from the major problem it is today to little more than a minor headache.
Big Companies In India
This change in philosophy has been vigorously fueled by the internet, which offers a wide variety of choice for customers for virtually any product or service.

Many large companies view CRM as just the process of segmenting customers to make the sales process more efficient. Others believe it is an advanced stage of database marketing.

However, the recipe of successful CRM is the blending of people, processes, and technology in just the right amounts, to provide an exceptional customer experience.

This requires not only massive procedural changes, but also a change in customer culture that is unattainable for many large organizations.

The biggest obstacle to customer success in big companies is politics.

Product based management is so entrenched in company culture that any change is a significant challenge. Politics polarize people and groups when they feel like they may lose power. Change makes people regress to protect what they always have been comfortable with.

While some big organizations can be applauded for moving in a positive direction, the vast majority are hopelessly lost.

As a 20 year IT worker for large corporations, I can say first hand, that change does not come easy if it comes at all.

For decades, executive careers have been carved out in a product centered business world. Fortunes and power have been amassed by playing the power game and human nature shows people will not give up their kingdoms willingly.

The higher up the corporate ladder, the further the distance between senior decision makers and customers.

When stockholders finally demand action in response to falling profits, companies spend millions on technology to accomplish CRM objectives, while holding on to their castles. They foolishly trust software vendors and CRM consultants to make the problem go away.

Too often executives want CRM initiatives displayed quickly because they want the quick return and credit.

Failure is guaranteed because senior executives do not care enough to try to change corporate culture. Why should they try? They know they will be long gone by the time the benefits of a customer strategy can be significantly realized.

When you look at 50 years of corporate politics and stifling bureaucracies, it is easy to understand the problem large corporation's face in implementing such a wide reaching strategy.

This is where small businesses have a huge advantage.

In large corporations, because of the short-term nature of profits, a customer initiative is not allowed to evolve past next quarters sales figures. Payback is needed fast to justify expenditures and projects often lack any kind of a focused customer strategy.

The politics and bureaucracy of bigger companies do not paralyze the small business. Smaller companies can react swiftly to change because the boss is already involved.

In a small business, you are not betting the ranch on every new customer effort. Since you have less to lose, you can try new and innovative projects which will increase the odds of having success.

A small business must use its greatest strength, which is flexibility. No big meetings or feasibility studies are necessary.

They can just do it!
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About Author
Both Dwight Brown & Chuck Wallin are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Dwight Brown has sinced written about articles on various topics from web development, Spyware and Software. Dwight Brown writes about Spyware on his Blog . Dwight Brown's top article generates over 14800 views. to your Favourites.

Chuck Wallin has sinced written about articles on various topics from Marketing, web development and Real Estate. . Chuck Wallin's top article generates over 4400 views. to your Favourites.
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