1. Being a self-starter



Sales people who can go out and get the job done with a minimum of support are typically the ones who are most profitable for the company. The same is true of your sales letter. If you want a customer to act and to buy after having read your sales letter, then make your letter contain every sales point that is required. Not just features and benefits, but also proof, testimonials and appropriate guarantees that will reassure your prospects and spur them to action.

2. Relevant experience

Life is a learning experience and that is true for sales letters as well. Every time you send out the sales letter, think of it also as a chance to learn more about what works and what doesn't. Learn from your mistakes to give each sales letter the best chance of success by testing your sales list, your offer, your sales copy and your timing to optimize them in the letter that goes out.

3. Thrives under pressure

You cannot control the circumstances under which your letter arrives. Your prospects may be trying to do twenty different things at the same time. The pressure is on for your letter to positively grab attention and to bring your prospects value despite any other distractions that they may have.

4. A great communicator

Don't make your prospects have to work to understand the benefits in your sales letter. Unless you are in a very particular market, avoid the use of ?clever? humor and stick to simple statements with obvious and relevant benefits. It's been said before, but we'll say it again: the K. I. S.S. (Keep It Simple, Stupid!) principle is still valid.

5. Get up and go

Once you've written an initial draft of your letter, read it back to yourself. Ask yourself if your sales copy has the energy and vitality that would make you want to immediately order your products. That's what your sales letter needs to convey to your prospects. If you don't get that feeling, redo your sales copy until you do.

6. Excellent presentation skills

No spelling mistakes, no grammatical mistakes and clarity from beginning to end. You won't be there to correct any errors in your sales letter. Don't just read it through yourself to check, get someone else to proofread your document as well. It's amazing what errors can slip through when you try to proofread your own work.

7. Works well in a team

Your sales letter may also be part of a sales initiative, where the letter itself generates customer interest, leads or perhaps a first, small purchase designed to lead to repeat sales afterwards. Make sure in this case that your sales letter has the right tone to fit in well with any follow up calls to be made over the phone or sales visits to be made in person.

Bill Bartmann is the creator of the Billionaire Business Systems, an online business essentials course for entrepreneurs. Bill Bartmann's series of videos, books and seminars has helped many entrepreneurs succeed in business even during tough economic times. Learn more at http://www.billionaireu.com/