When you ask a Filipino anywhere in the world, of what fast-food restaurant that they prefer amongst all, the usual fast-food restaurant their going to choose is the Jollibee Food Corporation. Jollibee Food Corporation widely known as Jollibee is a fast-food restaurant chain based in the Philippines.
Jollibee Foods Corporation, or widely known for many Filipinos as Jollibee, is a fast-food restaurant chain based in the Philippines. It is an American-style fast-food restaurant with Filipino-influenced dishes specializing in burgers, spaghetti, chicken and some local Filipino dishes.
Currently known today as the biggest fast-food restaurant in the Philippines, the Jollibee Food Corporation also extends its popularity as far as the United States, Saudi Arabia, Hong Kong, Vietnam, Indonesia, Dubai and Brunei. But how much do you really about ?
Sometime in 1978, Tony Tan Caktiong and his brothers and sisters, being partners, engaged the services of a management consultant in the person of Manuel C. Lumba. Lumba, now Caktiong's personal consultant, shifted the business focus from ice cream to hamburgers, after his studies showed that a much larger market was waiting to be exploited.
Lumba next re-formed the name Jolibe to Jolly Bee and made the two words form a single name Jollibee, but changed the "y" to an "i" Lumba next created the product name "Yumburger" as well as the name "Chickenjoy".
Lumba also formulated a long-term marketing strategy, listing up a number of consumer promotions and traffic building schemes. Tony Tan stressed that developing internal strengths was critical. The stores were re-designed, the service transformed into a full self-service, fast-food operation with drive thrus.
Not long after, Tony Tan and Manny Lumba went on an observation tour in the United States, attended food service and equipment conventions. Tony Tan placed Manny Lumba in charge of franchise development.
And today, As of March, 2008, has 1,466 stores in the Philippines namely, Jollibee which has 627 stores, Chowking which has 377 stores, Greenwich Pizza which has 236 stores, Red Ribbon Bakeshop which has 194 stores, D'lifrance which has 28 stores and Mang Pepe which has 4 stores. Jollibee Food Corporation also had 191 stores overseas. For more information about the Jollibee Food Corporation products, then visit .
Black And Red Bug
When it comes to servings some of the most delectable and sought-after collections of fast-food menu in the Philippines, the Jollibee Food Corporation always comes out on top. As long as we have remembered, the Jollibee Food Corporation has been there. From the first time we first enjoyed their yummiest Yumburger to the last time we enjoyed the crunchiest texture of their Chickenjoy, the Jollibee Food Corporation has always been there, in or out of the country.
Today, the is now the most popular and the biggest fast food chain in the Philippines. Jollibee Food Corporation is currently the biggest fast-food chain in the country; it also has locations in the United States, Saudi Arabia, Hong Kong, Vietnam, Indonesia, Dubai and Brunei.
As of December 2007, Jollibee Food Corporation has become one of the biggest fast-food chains in the world with 1,655 stores worldwide (although it's own web site, claims only 600) and total sales of more than US$1 billion. As of March, 2008, Jollibee Food Corporation has 1,464 stores in the Philippines namely, Jollibee having 627 branches , Chowking having 377 branches, Greenwich Pizza having 236 branching, Red Ribbon Bakeshop having 194 branches, D'lifrance having 28 brances and Tio Pepe having 2 branches. It also had 191 stores overseas.
But the Jollibee Food Corporation didn't start-off like that in the beginning. It all started as an ordinary ice cream parlor serving ordinary ice creams for their customers. This was what Jollibee started until Manuel C. Lumba came into the picture. It was he who instructed Tony Tan Caktiong of converting their business to selling hamburgers instead of ice creams; this is after his studies that there are so much potential that can be found in hamburgers.
Lumba next re-formed the name Jolibe to Jolly Bee and made the two words form a single name Jollibee, but changed the "y" to an "i". The Jollibee mascot was conceptualized by Lumba inspired by local and foreign children's books. Lumba next created the product name "Yumburger" as well as the name "Chickenjoy".
This was the start of what is now the biggest fast food chain not only in the Philippines, but all over the world, the .
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