Promotion, promotion, promotion is the main thing you have to keep in mind as you attempt to make yourself and your songs known to the world. Simply having a Myspace and playing at a few local scenes is not going to make you famous. Sure, you've sold a handful of CDs, you have a moderate amount of friends on Myspace, and your mom loves what you do, but the goal is to get more attention especially important attention from music executives. To achieve this attention takes promotion of your site.



Myspace is the premier social networking site on the web but using it alone will not draw the required attention to your page. If you notice that you are not receiving the amount of plays for your songs that you were hoping and that your page is quickly going the way of the dinosaurs, it's time to rethink your strategy. Be proactive and tenacious.

Promotional campaigns are important for your goal of being a recognized and possibly famous musician. Myspace is a way of promoting your music for free and this is why so many struggling musicians choose this method, the same is true for Facebook and Youtube. You are able to reach a large number of people, who may become fans, for free everyday. However, without additional help how are people going to know that you even have anything to promote? This is where word of mouth and viral marketing comes into play.

Word of mouth marketing has been around since our ancestors had items to barter. This is a time tested and trusted method used by large companies, corporations, and professional musicians. Take a moment and think about how you heard about some of your favorite musicians? Was it through the radio, TV, the internet, or was it from a friend who told you about them?

Word of mouth is a frequently the way news spreads about musicians and bands. You may have heard a bands name, but usually it wont be until a friend vouches for the band that you will give them a listen. This is how word of mouth works and how it can be used to work in your favor.

Some view this method as old fashioned with the introduction of the internet and advertising methods used there; however word of mouth will never fall into disuse as long as people continue to recommend, and talk about items, musicians, and other subjects of interest.

On the internet word of mouth is referred to as viral marketing and basically works the same way. Blogs, social networking sites, and other places such as forums all work to spread recommendations and news about a variety of items.

Both word of mouth and viral marketing work on the concept that if one person tells another person and that person tells two more people and so on then soon enough people will know about that object of subject to make an impact. This can work in your favor when it comes to your music.

You should ask your friends to mention your band and music to their friends, and tell as many people as you can that you have a new song out and where it can be found and how great it is. Post about it on blogs, forums, and use other sites like Youtube and Facebook to help spread the word and you will be very pleased with the results.

A great way to help entice people to come to your site is by mentioning how many plays you have for your songs. This will convince people that your songs are worth the time and all the buzz surrounding them is dead on. The dilemma is that if you do not have a solid fan base yet, or if your songs play counts are not as impressive as you would like, then you will not be able to use those figures to entice anyone.

Promotional tools are a great way of boosting play counts which will help gain fans, attention, and make heads turn. Back up claims of popular songs by actually having solid and impressive figures.

More plays and views adds an edge to your word of mouth and viral marketing efforts.

Once you are receiving a sufficient amount of traffic to your site, you will have to keep people coming back for more by updating your page, uploading new songs, and keeping up with the current information and be sure to never stop promoting.