What's the real reason that people buy your product or service? Because they recognize that your product or service is going to help them. It's going to make their life easier, or will save them money, or let them rest a little easier in some way. And while your fancy website looks great, and is probably appreciated, the bottom line is that it's not going to solve their issue.
One really good way to discover all of the benefits that your product or service has to offer is to write down
"Someone would want to buy my product or service because..."
now, just start to list the benefits. Like this.
"They can drop some weight"
"They can get healthier"
"They can look better in their clothes"
Finished? Ok, now take each of those benefits and DIG out THEIR benefits. Like this
"People buy my product so they'll drop some weight"
"So they feel like they look better"
"So they will be in better physical shape"
"So they'll have more dates"
Repeat the process again and again. Keep digging.
This is a really easy way to uncover all the benefits that your product or service has to offer. Include them all in your copy and ads. You never know which benefit will be exactly what your market is searching for!
Writing effective copy is all about getting into the "head" of your client or prospect, and knowing exactly what to say. They need to know that your product or service is the answer to exactly what they've been searching for.
Black Street Let Me Go Deep
Learning to meditate can be somewhat challenging. If you really want to develop these skills, it isn't terribly difficult, but it will take some time and effort. Using traditional methods, it can take years to make significant headway. Students are often left to meditate with very little guidance. Some just sit in place for hours wondering if and when anything will happen for them. Eventually, this will yield results, but few of us have the patience for such methods. This is the 21st century... we want our enlightenment by yesterday at the latest. So how do we speed the process? How do we get the benefits of meditation in less time? Brainwave entrainment is the quickest way to gain access to deeper levels of mind.
Many studies confirm that one of the primary differences between long term meditators and us average folks is the brainwaves they emit. Experienced meditators emit primarily alpha waves, while most people emit primarily beta waves. Normal consciousness takes place primarily at the beta brainwave level (15 or more cycles per second). The deeper level of relaxed alertness is alpha (8-14 cycles per second). Most people only enter alpha just before or just as they are going to sleep. Most long-term meditators are primarily in alpha almost all the time.
The next level down is theta. The theta range is from 4-7 cycles per second. This is the range that many researchers (Jose Silva and others) associate with psychic skills. Remote viewing, remote influencing, healing, and other hidden mind skills typically occur at the theta level. Theta is also the level of dreaming during sleep.
The next level is delta. The delta range is from 0.5 to 3.5 cycles per second. This is the range associated with deep dreamless sleep and the rejuvenation of the body (human growth hormone, HGH, is released more commonly at this level than any other). It is also associated with the deepest levels of meditative experience: disappearance of the self, merging with the void, achieving Samadhi, etc.
So obviously, it is good to have these deeper brainwaves... and we all have them, but most of us only experience the deeper brainwaves during sleep. How do we consciously experience these deeper states, and how do we do this without years of training?
Brainwave entrainment is an excellent way to shorten your learning curve in meditation. Listening to these tracks will 'entrain' your brain into frequencies usually only experienced consciously by long term meditators. Entrainment actually increases the amount of brainwaves of a given frequency that you emit.
Brainwave CDs or MP3s are readily available and relatively inexpensive. Get a set that has alpha, theta, and delta tracks. Start out meditating with the alpha, and work your way down. It is useful to do one entrainment meditation daily while doing nothing else, and also to play the track once while you are working on day-to-day chores (dishes, laundry, going for a walk, etc.). Do not use them while driving!
When you add brainwave entrainment into your practice of meditation, you will dramatically increase the speed with which you access deeper states of consciousness!
Both Mflynn & Benjamin Langley are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Mflynn has sinced written about articles on various topics from Writing. Before you write another space ad or sales letter, be sure to check out these little known secrets used by top copywriters to produce profitable online and offline promotions. You can use them too. Find out how by going here. Mflynn's top article generates over 1000 views. to your Favourites.
Benjamin Langley has sinced written about articles on various topics from Writing, Pets and Massage. Benjamin Langley has been studying and training in meditation, yoga, and other sciences of the mind for over 10 years. He regularly writes and shares powerful insights on his own blog. Come take a look:. Benjamin Langley's top article generates over 27100 views. to your Favourites.
