There are millions of blogs online today with seemingly hundreds starting up each week. My question is why?



Answer. Money! All these people think that blogging is the missing link in their online business success. In fact they are encouraged in this by many experts online. Now, it seems that everyone is 'blogging for money'. You see, blogs are so simple to start that a pre-teen could start one.

However, there is a downside to blogging. It takes a lot of time to keep up regular posts and drive traffic to your blog, and a lot of effort to convert some of these into paying customers.

After a few days you begin to realize that the money is not flowing in. You have probably spent a lot of time working on your new blog and have not made a single penny. It's about now that you realize that this is about hard work.

If you are not making money and you put a value on your time you are now losing money every time you sit down and post to your blog. If you spend 30 minutes a day posting to your blog, you will spend 15 hours in a month and have nothing to show for it.

However, don't despair.

A really good blog is one that, once you start it, you would keep it up if you never made any money at it. The reasons for this are that the topic of the blog is a passion for you. It is not meant to be just about marketing. You must have a genuine interest in your topic. You should be an expert in what you write about and your expertise shows.

Your visitors will return frequently because they want to read your pearls of wisdom. They pull out their credit card to buy a product you recommend. They click on a Google ad or subscribe to a newsletter. It is much easier when your blog is kept up to date with useful information. Do this and you will avoid the downside to blogging.

However that's the problem. You have to update it regularly and show a real passion for your subject. Most of us will never write one post a day let alone one per month. The Internet is cluttered with blogs that were started with good intentions and abandoned like an orphan.

If you can combine your passion with hard work you can blog for money. However, you should make appear that making money is not your prime objective.

Blogging is work. Don't be the victim of the downside to blogging. If your prime purpose is blog marketing and it doesn't work immediately, then persevere. Make a commitment to post at least once a week instead of daily. If you are passionate, this should be achievable