It's sort of like that chicken or the egg question: which do you work on first, your book or your business? Should you write a book first and then develop a business when you start attracting attention? Or should you build your business up first and then write a book as the biggest, tastiest piece of your marketing pie? It's the kind of pondering that can put a well-meaning entrepreneur into the overwhelm zone--and neither the book nor the business move forward! Here's the problem with this kind of thinking: it assumes that the book is a separate project from your business, when really the two can be developed together. Here's how you can easily fit a book into your business strategy.
What Will Be Your Focus?
Let's look at your business going forward in the next 6-12 months. Is there a particular area, subject or service you would like to introduce or highlight in a new way? Perhaps you've been coaching on business success and you want to start a coaching program around marketing to women or you sell a product that teaches how to write copy, but you want to start teaching it live as a bootcamp. What exactly is it you want to bring to your business and what kind of results do you want to see from the effort?
What Do You Want People to Do?
Now let's pretend someone on the street has just heard about your new offering. What would you want them to do next? Go to your website to learn more? Attend a free public seminar? Call or email you? Think of all the different "next steps" that could be possible for a person who comes across your information. Write out these steps as if they were on a map that leads the person right to you or, more specifically, into the top of your product funnel. These steps might be simple such as going to your website for a tool or a report. Or they could be a little more complicated, like having them fax in a request for seminar tickets. I like to have a sprinkling of both kinds--it can help you gauge the quality of your prospect.
Plan Your Book Accordingly and Launch It
Fortunately for you, you don't have to wait for someone on the street to tell someone else about your business and your new offering--you are writing a book. And all of those different ways you want people to come back to you, to make contact? They will be placed in the book as your calls to action. Your book will also highlight your knowledge and expertise with the subject you've chosen, be it marketing to women or how to hire the best people. It would also mention all the new business offerings in this area. Once you have written and launched the book, you can promote the book. And here's the magic of this: it looks like you're promoting this one book, but you're really selling all that other stuff you have going on that's connected to the book: your paid newsletter, your workshops, your coaching programs, your contests, your products. How are you doing that? It's all in the book!
The great thing about this book-and-business strategy is that it can be repeated again and with different subject matter and different offerings. Successful entrepreneurs such as Jack Canfield, Robert Kiyosaki and Donald Trump have been doing this for ages. Isn't it time for you to get the word out--and make a profit as well?
One of the things I love about internet marketing is the relationships I have with people all over the globe. It's a lot like traveling, but I get to stay in sunny Texas and "talk" to subscribers and customers who are shoveling snow in Michigan, sitting around a wood stove in the black forest of Germany, or braving the wind and rain in London.
I'm fascinated by the various ways that people live- aren't you?
If Wimberley, Texas were to be hit by a major snowstorm that required shoveling snow, it would be a major disaster. We can't drive on ice- we don't know how and our cars aren't "set up" for it. Half an inch of snow is sufficient excuse to shut down the schools.
And yet, in much of the world, winter is just another season. People shovel snow, scrape ice from their windshields, check their snow-tires, and go about their day.
Recently I received an email from another Texan. His question sort of surprised me- "How much money should I put aside for my e-book business?"
I had an e-book business for years before I realized that I had an "e-book business."
My strategy is to identify a need or find a way to solve a problem, then package that solution and sell it. I write e-books, I record audio courses, and lately I've been making video courses.
But, I did have an answer to his question. He found the information valuable- maybe you will, too.
How much money do you need to start your ebook business? I started mine with less than $100
First you need an ebook. Some people make this way too big a deal. Remember, most people are "newbies." If you had to learn something, odds are somebody else is having to learn it, too. Write about what you learn.
You can write a list- for example, 69 ways to satisfy your husband... or 144 ways to cook spinach...or 37 internet predictions.
"How to" books are easy, too. I like to learn something new, and then "hammer home" that new knowledge by writing an e-book to teach it to others. Teaching is a great way to learn.
Interview books are quick and painless. Call somebody on the phone and interview them. Record the call. Have it transcribed. Bim-Bang-Boom, you've got an e-book.
Get the idea?
Next, you need a website. I use Microsoft frontpage to build mine. If that's not your thing, go to E-Lance and let the starving web guys bid on the project. Should cost less than $50.
According to many pros, even if you can build a website yourself, you're better off out-sourcing that and concentrating on creating products. That's a lesson I'm still trying to learn.
You need a domain. Go to Go Daddy and buy one. They're about $8.
I collect domains. I own almost 40 now, and I'm still shopping. Every time I think of (or over-hear) a great domain name, I run to Go Daddy and register it.
When the time comes to market a new product, I go over my inventory of domains- usually I have the perfect domain already registered. Then I just forward that to my sales page- no hosting fee.
You need a clickbank account. That's gonna run you $50.
It takes a little time to learn how to use clickbank, but it's worth it. They handle the cash, send out affiliate checks when other people sell your e-book, and mail you your money twice a month. It's a bargain.
At that point, you've got a product, a sales page, and a way to collect the money and handle your affiliates.
The next step is to make money.
The most attractive way to do that is to do a Joint Venture with somebody who has a huge list. The easiest way to do that is to have a relationship with one of the gurus. They're real human beings, and relatively harmless.
Get to know them.
How do you get to know them?
Seminars are the best way. Email works, too.
Every guru I know at least glances at every JV offer he gets. Some of the busier ones have a staff guy go through them first.
If you can build a relationship before you make your Joint Venture offer, you have a much better chance of connecting with your offer. Find out what your target guru is interested in- find some common ground- and start with that.
I certainly read all of the offers I get. You never know when that million- dollar idea is gonna land in your inbox.
If you've done all of the above, you've got an E-Book business.
Both Sophfronia Scott & Pat O'bryan are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Pat O'bryan has sinced written about articles on various topics from . Pat O'Bryan is the CEO of Practical Metaphysics, Inc., Director of the Milagro Research Institute, an award winning songwriter, recording artist, visual artist, author, video producer and internet marketer. He is the host and promoter of the "Your Portabl. Pat O'bryan's top article . to your Favourites.
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