Most ebay neophytes and unsuccessful ebayer sellers--as well as some successful ebayer sellers--have no idea that one title is any different from another. In fact, the difference between a good title and description can be the difference between 15 visitors and 250 visitors--which has huge implications for your bottom line.



So what makes a good title?--Three things: keyword-packing, accuracy, and readability.

Keyword-packing will determine when your auction is pulled up in response to an ebay search. For instance, if you are selling jewelry and use the words "white gold" in your title, whenever someone searches for "white gold" by titles, your auction will be one of the results that gets pulled up. This is why you should always load your ebay auctions with relevant keywords.

Another important part of writing titles is accuracy. If you use keywords that are highly-searched but irrelevant to your auction, your auction will get pulled up by a lot of searches, but will not end up with a high final price. If a visitor is looking for one thing and finds something entirely different, they will more than likely hit 'back' immediately. This is why you should always write a title that focuses on an accurate description of your product.

The last component of writing titles is readability. If your auction title is not readable and compelling, very few potential customers will open it. To keep it readable and compelling, avoid tossing together a jumble of words that will get pulled by more searches, but wont attract buyers. Also include descriptive, compelling words and phrases to attract buyers, such as "new" or "50% off."

In addition to writing a good title, you will also need a good description.

A good description should also include keyword-packing. As I discussed earlier, you should include as many relevant keywords as you can in your description; however, you should try to keep this within reason. Don't fill your description with random keywords. Instead, insert them into your description as often as possible without sacrificing readability.

You will also want to write a compelling description. You should consider what separates you from other ebay sellers and focus on those points. For instance, let's say all of your merchandise is brand new. You could make it a point to stress how other ebay sellers often auction off broken and refurbished items--and that they can only be assured that they will receive high quality products if they shop at your store.

The gap between ebay powersellers and ebay newbies is big, but some of the steps to bridging the gap are small. Using better titles and descriptions is one of those small steps. If you follow the methods I outlined in this article, you could easily boost the amount of visitors your auctions receive by a factor of five or ten.