According to research, experts believe that it takes visitors to your site just split seconds to decide whether or not to stay or leave after arriving at a page following a click. Hence, it's important that your Mindset is geared and directed to exactly what your visitors would want to see immediately they arrive.



Think of this, how would you feel if you went into a shop you believed that sold only apples, and on the outside of the shop it had all apples in different colours and types. Now, you walk into the shop with your taste buds eager and ready to bite that luscious apple that you had already set your eyes on from the shop window. When you now finally walk through the shop door, the shopkeeper displays only oranges of all sorts. If you're being realistic, the instant thing that you'd probably do is to walk straight out, feeling disappointed that the purpose of your trip wasn't at all fulfilled.

Indeed, with your taste buds still needing apples, you'd probably go elsewhere just nearby.

The analogy above is exactly the case where a Landing page does not depict the content of the ad or web search that got the visitor there in the first place.

So, if the visitor lands on your Affiliate page and finds that the ad or search that took them there in the first place has no relation with your landing page, of course, the instant reaction would be to leave and go elsewhere. This is the reason for having Spot On Landing Pages that keep your visitors interested and wanting to know more.

Having an appropriate Landing page can help build lasting relationships, share valuable resources and ensure that you have repeat visitors that build up to conversions for your online ventures.

Now, putting yourself in the Mind Frame of the prospects, let's review below the points that would ensure you Create Winning Affiliate Landing pages that keep your visitors Mind focussed, interested and wanting to stay on.

1) Relevancy to Your Ad or Visitor's Web search

When looking for a particular product, and especially as internet users only scan the pages, people have a fixed Mind Frame as to what they're looking for, and that's what they want at that particular moment.

Your Landing page should be carefully crafted to relate to the keyword search or ad for the product in question. There is no point advertising one product and then directing visitors to another. To build more credibility and establish trust, the Landing pages have to be relevant and targeted to your visitors needs.

2) Is your page welcoming, with the HEADLINE

Make your landing page Headline and Sub-Headline really welcoming, and let your visitor see straight away that "YES, I've come to the right place, and I like what I see". The Main Targeted Headline helps to keep your visitor on your site and their mind now thinking, ok, what else is for my benefit? I need to know more.

3) Testimonials

Testimonials on your landing page helps to build trust about a particular product and it shows too that this product works, as it has been used, tried and tested by real a real human.

4) Use of Auto-Responders

Again research has shown that most visitors to your site will not buy the first time and it could take up to about seven visits before they buy, if there're interested in a product. This is because people generally would want to get to know you, build a relationship and feel that they're comfortable with what you have to offer. Hence, using Auto Responders will allow you to contact those visitors who have left their details, requiring more information or just not sure about the product.

5) Free Information

As a gesture of goodwill within your Landing pages, it's rewarding to give away lots of FREE Information to prospects. Again, it helps build trust, and encourages repeat visits to your site. Always remember that people generally appreciate good deeds, and whatever you give away freely will always be rewarded in the long run. It builds your Name and Trust.

6) Endorsements

If you have any joint ventures with other Marketers, you can always request for their endorsement of your Affiliate product that they have used and been successful with. Endorsements by other Marketers also helps to settle the Minds of your prospects with the assurance that other Marketers too are happy with the particular product.

7) Let your Unique Selling Personality Shine all over your Landing pages

This is a true case of you being "YOU" and allowing your personal edge to project and keep your visitors interested in what you have to offer. In other words, understand that your Landing page is like projecting your internal thoughts on to your web page in a manner that allows that same energy to capture the mindset of your visitors, eventually turning them into repeat customers.