"Oh 'eck" we hear you say, and you'd be right. Being a true Yorkshire company, the story of GHD (or Jemella Ltd are they are known on a Sunday) is based on hard work at t'forefront of global haircare.
It all started when the rest of us were just getting over our millennium celebrations. As the collective hangovers cleared, few people were aware that a revolution was just taking place, an uprising in the hair care world that was to banish bad hair days for good and create a movement that would go on to become, in time, a new religion for hair!
When the first ceramic hair straightening iron was arrived in the UK, nobody had ever seen anything like it. Being an ex-hairdresser for a top salon, Robert Powls, the man who happened up this prize possession, knew a lot when it came to hair. Convinced he was onto a winner, he and two business partners acquired the rights to the product, called it the good hair day ("ghd") hair straightener and began trading.
To begin with, most hairdressers thought they were joking when they promoted the with a retail price of almost ?100! However, before long ghd was racking up column inches worth of praise from leading beauty editors and stars of the silver screen. As the gospel according to ghd spread, so did demand. Legend has it that crazed customers were thumping on the warehouse doors, trying to bribe the staff and even attempting to break in ? just to get their hands on a new pair of hair straighteners.
With virtually no advertising spend, ghd had achieved iconic status in an incredibly short period of time. People who owned a ghd worshipped it and firmly believed that their new hair iron was capable of miracles.
Since those halcyon days, ghd has become one of the world's most respected brands, earning awards left, right and centre. Numerous ghd products were launched off of the back of the ghd hair straightener, including the ghd salon styler (often nicknamed the "ghd wide") and the ghd mini styler (which was the first ghd aimed at the men's grooming market). More recently, the pink ghd, limited edition pure / dark and now the Christmas Purple gift set have seen ghd establish an almost unassilable position at the top of the now burgeoning market for professional hair straighteners. There are now many imitators, but none of them have come close to matching, let alone surpassing, ghd as the best and most trusted brand of hair straighteners in the world!
Brief History Of Ireland
While bacteria are not new, humans' discovery of them was somewhat recent. Who was the first person actually to see bacteria? That was a cloth merchant named Anton van Leeuwenhoek, from Holland. No, he did not have Superman eyes. One day, Leeuwenhoek was improving magnifying lenses, so he could better evaluate a cloth's weave. For whatever reason, he using one of his outstanding lenses, to examine some drops of pond water. The itty-bitty microbes that Leeuwenhoek saw moving around the water, changed medical history forever.
SMALL CRITTERS MAKE SMALL IMPACT
Throughout the late 1970s, Leeuwenhoek then sent several meticulous sketches to London's Royal Society. These sketches included smaller organisms with single cells, as well as "larger" types of bacteria.
In retrospect, we would probably assume that Leeuwenhoek's discovery would quickly revolutionize the world of science and medicine. That never happened. For nearly two centuries, the world at large perceived his finding as fascinating, though irrelevant. Perhaps the problem was that people could not truly value things that seemed to be as significant in their day-to-day lives, as the number of stars in the universe.
SEMMELWEIS AND THE GERM THEORY
Arguably the scientific and medical world did not value Leeuwenhoek's work, until the link between bacteria and the transfer of diseases, was discovered. However, prior to the development of the Germ Theory of disease, an Austran named Ignaz Semmelweis discovered something significant. He observed that doctors' failing to wash their hands resulted in more fatalities in a maternity hospital. Although hygienic cheap urbane scrubs were not available yet, Semmelweis suggested that doctors wear different clothes in the hospital, than when they conducted autopsies.
Although Semmelweis's theory about bacteria impacting the spread of diseases-was correct. His theories were quite unpopular, during his lifetime. In fact, he lost various positions due to them, while the medical world labeled him as insane.
GOT PASTEURIZED MILK?
Though he never lived to see his theories verified, Louis Pastuer and Robert Koch would make Semmelweis a prophet. They provided solid evidence that a link between bacteria and transmittable diseases, indeed existed. This eventually became the "germ theory" Throughout the 1960s and 1970s, when they conducted many important experiments. Pastuer developed pasteurization, which involved boiling to destroy bacteria and lengthen the life of the food. Meanwhile, Koch proved that a type of bacterium caused anthrax, a disease.
THE GERM THEORY AND THE LISTERINE GUY
The works of John Snow was significant in verifying the Germ Theory. He revealed how bacteria could spread after impurities seeped into water that Britons used for drinking and cooking. His work resulted in more sanitary hospitals, and water systems. Meanwhile, Joseph Lister, for whom Listerine is named, created antiseptics to reduce infections during surgeries.
From the discovery of bacteria to understanding the link between bacteria and diseases, the work of several bold researchers, has resulted in a better understanding of the microscope world of bacteria. Today, various techniques, such as the wearing of scrubs, can effectively prevent bacteria from spreading. Germ Theory has become germ fact!
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