The Internet itself has changed the way people purchase things. People do not have to get dressed, drive into town, find a parking place, stand in line searching for the products and/or services they want any longer.



Internet marketers have invented ways to reach their potential customers that were unheard of in the brick and mortar world of advertising. This innovative marketing technique is called the ?Give Away Event? or ?Joint Venture Give Away Event?. Can you imagine a group of brick and mortar stores getting together and agreeing to give free products to one another's customers?

I can't either. But that's exactly what happens in the internet give away event. How likely is it that Sears is going to give something for free to JCPenney customers and vice versa? Exactly, not very likely. Brick and mortar stores wouldn't even dream of giving something for free to stores that are not in competition with them. JCPenney would never give something for free to customers of an automotive store even though JCPenney does not sell automotive supplies. It just is not done in the brick and mortar world. But it IS done on the Internet.

A Joint Venture Give Away is usually limited to a specific number of members. Each member offers a free gift which is almost always digital and downloadable from his/her website. These free gifts are usually e-books, special reports, softwares and on line tutorials that are valuable for those that need them. With their gifts, each member actually gives their valuable knowledge and experience that's relevant to their area of expertise for free. This does not happen too often in the brick and mortar business. Once a Joint Venture give away is organized, every participating member is encouraged to promote the event through several various ways like sending the event announcement to the members of his/her mailing list, write an article about the event in his/her blog or any social networking sites and putting banners and/or links in the banner/link exchange websites.

Every member of the give away event would then advertise their free gifts as well as every other member of the Joint Venture Give Away event. The people that saw the announcement and are interested in obtaining the free gifts would go to the on line event and then download the free gifts of their choice. Before downloading their free gifts, they are normally asked for their contact information such as their emails. This is needed in order to gage their interest in the topic that's related to the free gift that they are about to download. For example, if you are serious about learning about affiliate marketing, you would in a heart beat give your email information before downloading a free e-book about affiliate marketing. This is how each member in the Joint Venture give away has the opportunity to build his or her list. Because of the nature of the Joint Venture Give Away, it has grown to be one of the most popular list building opportunities for internet marketers.

The phenomenal success of the Joint Venture give away begs the questions, how does one put together a successful Joint Venture give away or find one to join? The answer to finding one to join is really quite simple. You just do a search for ?Joint Venture Give Away? using your favorite search engine and you will find more than a few. Choosing which Joint Venture Give Away to join can be a little bit tougher. Remember that you may be required to send all of the offers in a joint give away package to all of your mailing list members. You want to be sure that the offers are ones that your members will not find objectionable so you need to know who the other participants will be and what they will be offering as free gifts. In that regards, creating your own Joint Venture give away is probably the more viable option. It is quite simple to put together a Joint Venture Give Away. However, it will require a good deal of hard work. Rather than advertising for Joint Venture partners to participate in your Joint Venture give away, seek out each partner individually and limit the number. For example: if you are selling Internet Marketing How-to books, you might choose two or three other marketers who sell similar products. Then you might want to look for other marketers who sell products that are totally unrelated to your niche like a marketer who sells golf supplies and one who sells piano lessons, for example. Make you Joint Venture give away as versatile as you possibly can.

People really do have many dimensions. They are interested in many different things and those who belong to one mailing list may very well be interested in belonging to another mailing list. These people are ready buyers and sometimes they buy the products and services that are offered as well in a Joint Venture Give Away.

Internet marketers are always looking for new and innovative ways to build their lists to market themselves and their products and services. The Joint Venture give away is certainly one example of their innovativeness!