There are a number of ways to build your online presence without going broke. You can drive traffic to your website without spending a bundle. It's a matter of thoughtfulness and creatively using the resources you have available. We all know that you can have a great product to sell, but if no one is coming to your website, there aren't likely to be many sales. A penny pincher traffic technique can help you build your online presence with little or no monetary outlay.

The old saying, "You have to spend money to make money", is very true, but building an online presence need not cost you your life savings. That defeats the purpose of going into business in the first place. The big guys have huge advertising budgets and lots of money to throw around. While there's nothing wrong with having a big budget, let's talk about how the Average Joe can get his foot in the door of internet marketing and make a decent income by using a penny pincher traffic technique.

Here are a few ideas to help you build your online presence without spending a lot of money. A well researched and themed niche can be successful with only about 100 unique visitors per day. It doesn't sound like much, but multiply that by several sites and you can be on your way to success.

Article Marketing - Implement this technique at absolutley no cost to you. Write articles relevant to your niche and submit them to article directories free of charge. Include a link to your website or blog in the resource box. If readers found your article interesting, they will be more likley to click your link for more information. This is the ultimate penny pincher traffic technique. It only requires your imagination.

Link Exchanges - Exchange links with websites that have a similar theme as yours. This promotes continuity and will yield inbound and outbound related links. These types of sites rank high in the search engines. High search engine ranking will equal more traffic without added cost.

Traffic Exchange Services - Using this technique, you view other people's sites in exchange for credits where other people can view your site. this generates traffic at little or no cost, but may not be a very effective use of your time. The time you use viewing other people's site to get your credits could probably be put to better use. The main benefit of this penny pincher traffic technique is that it will increase the number of people who know about your site.

Forums - There is no cost associated with this technique other than time. Each person joining a forum get's a signature box where you can advertise your site or a product you are promoting. this is free advertising. Your best bet is to join a forum that matches the theme of your niche.

Newsletters - Newsletters establish you as an expert in your niche and build your online presence very effectively with little cost. Your only monetary outlay is the cost of a good autoresponder. Subscription to your website's newsletter can also help you build a loyal customer base that will be more likely to purchase products from you in the future. Newsletter subscriptions can generate lots of sales as long as you don't overload your subscribers with emails. Email overload can cause you to lose customers in internet marketing.

Internet marketing can be a challenging and rewarding career. It's one of the few truly lucrative businesses in the world that can be started with absolutley no money at all. A good penny pincher traffic technique is all you need to build your online presence.